Public Relations Intern

Purple BrandNew York, NY
Onsite

About The Position

Purple is seeking a motivated, detail-oriented Public Relations Intern to support our in-house Public Relations team. We are looking for candidates who are eager to learn and are passionate about luxury fashion and streetwear. As the PR Intern, you will be supporting sample trafficking, influencer and VIP gifting, media monitoring, and seasonal initiatives. This is an ideal opportunity for students looking to gain real-world experience in brand communications, influencer marketing, and product placement within the luxury and contemporary fashion industry.

Requirements

  • Currently enrolled in an undergraduate or graduate program and eligible to receive academic credit
  • Available to work on-site 2–3 days per week
  • Able to commit to a full academic term (3–4 months minimum)
  • Organized, detail-oriented, and dependable
  • Strong verbal and written communication skills

Nice To Haves

  • Demonstrated interest in fashion PR, influencer marketing, and media
  • Familiarity with Launchmetrics (Fashion GPS)
  • Familiarity with Microsoft Office (Outlook, Excel, PowerPoint)

Responsibilities

  • Assisting with sample trafficking, including check-ins/outs, packaging, and inventory management
  • Supporting influencer and VIP gifting initiatives, including coordinating send-outs and tracking shipments
  • Monitoring social media and digital platforms for brand mentions, influencer content, and press coverage
  • Researching industry trends, media contacts, influencers, and VIP talent
  • Assisting in the preparation of weekly and monthly press reports and internal recaps
  • Maintaining and updating internal databases for stylists, influencers, and partners
  • Supporting showroom operations, including organizing samples and assisting with appointments and fittings
  • Assisting with event logistics, brand activations, and presentations as needed

Benefits

  • A daily lunch stipend will be provided for each working day on-site
  • Opportunity to gain hands-on experience in fashion PR, influencer strategy, and media placement
  • Exposure to showroom appointments, brand events, and industry professionals
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