Provider Marketing Manager
About The Position
This role sits at the intersection of marketing, partnerships, and ecosystem growth. You will own and scale the channels that bring clinicians into the Alpaca ecosystem—from webinars and referral partnerships to influencer collaborations and thought leadership. You’ll help shape how Alpaca Health shows up to providers across the autism care community. This is not a traditional B2B demand generation role. We are looking for someone who understands how to build trust-driven distribution in healthcare communities, create content that clinicians genuinely want to engage with, and turn fragmented outreach into repeatable growth systems.
Requirements
- Extremely ambitious and want to build something meaningful at high velocity.
- Comfortable working harder and moving faster than most people.
- AI-native—you already use tools like Claude Code, Cursor, or similar to build and prototype.
- Thrive in environments with little structure and high accountability.
- Systems thinker who instinctively turns chaos into repeatable processes.
- Can manage a large volume of parallel priorities without dropping details.
- Experience in healthcare, creator partnerships, community-led growth, or B2B2C marketing
- Experience running webinars, educational programming, or virtual events
- Built partnerships with online communities, associations, or influencers
- Strong content instincts across LinkedIn, short-form video, newsletters, or podcast formats
- Worked at an early-stage startup or high-growth environment
- Experience supporting providers, clinicians, or small business owners
- Interest in the future of independent healthcare and AI-enabled care delivery
Responsibilities
- Own and scale Alpaca’s provider acquisition channels
- Build and operate a webinar engine that drives organic provider signups and engagement
- Develop partnerships with Facebook Groups, online communities, and associations to distribute webinar and educational content
- Create referral loops and ambassador programs with existing providers in the Alpaca network
- Identify, recruit, and manage influencer and creator partnerships across the ABA and healthcare ecosystem
- Help position Alpaca Health and our providers as category leaders through thought leadership content, social media, podcasts, webinars, and speaking opportunities
- Work cross-functionally with growth, provider success, operations, and leadership teams to turn market feedback into campaigns and programs
- Experiment aggressively with new distribution channels, messaging, and community strategies
- Build scalable systems for outreach, follow-up, partnership tracking, and campaign operations
- Use AI tools to accelerate content creation, research, workflow automation, and campaign execution
- Track and improve core funnel metrics across acquisition, conversion, activation, and retention
Benefits
- Health benefits
- Flexible PTO
- Dinner when working late
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
