The Provider Business Development Manager (PBDM) is responsible for the development and implementation of growth strategies focused on physicians, medical groups, and community-based organizations for Keck Medicine of USC. The PBDM will support overall growth strategies for Keck Medical Center of USC by initiating and nurturing referral relationships with identified partners within designated geographic service areas. The PBDM will also be assigned specific service lines for focused outreach and development. The overall goal of the PBDM is to: increase visibility of primary and specialty services, increase physician alignment with affiliated organizations as directed, increase downstream revenue, and new patient acquisition. The PBDM will also provide leadership with intel on strategic market development opportunities in a timely manner, utilize data and market research to proactively identify growth opportunities, mitigate barriers to utilization, and provide unparalleled customer service to the referral network. Essential Duties: Routinely communicate with external providers to increase awareness of services, facilitate introductions to Keck Medicine of USC faculty, identify barriers to utilization, and improve service levels by collaborating with others internally and demonstrating results to the referring account. Support strategic growth goals by using market research and data (both internal and external) to draft outreach plans that include a combination of existing accounts for nurturing and new accounts for incremental growth. Present plans for endorsement, provide timely updates on progress, review results and modify approach as needed to achieve business objectives. Act as the department’s subject matter expert for assigned service lines, representing the department as appropriate in internal meetings, and executing specialty specific growth plans that could span multiple geographies. Form a strong working knowledge of the referring physician market through direct dialogue with community providers, researching competitors, and utilizing available data to monitor physician networks. Maintain timely documentation of outreach efforts within the department’s Customer Relationship Management module or other approved tracking tool. Collaborate with others in the department to drive incremental growth across all prioritized services. Actively help execute the team’s annual calendar of Provider Business Development events (i.e. Doctors’ Day, Holiday Celebrations, etc.). Escalate opportunities to develop business with payors and community hospitals that may transfer patients to Keck Medicine of USC to department leadership and Provider Business Development Manager II, providing relevant insights as needed for follow up (i.e. key contacts, market data, etc.). Work in conjunction with Marketing and Communications departments to formulate and distribute strategic collateral for physician outreach purposes. (5% E) Performs other duties as assigned.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees