Proposal Writer

VisionPoint Marketing•Raleigh, NC

45d•Remote

About The Position

VisionPoint Marketing is seeking an experienced Proposal Writer to join their Business Development team. This role is crucial for generating revenue and building the company's brand through strategic proposal writing. The ideal candidate will possess outstanding written and verbal communication skills, an analytical mind, and the strategic instinct to understand client needs and build persuasive arguments. The Proposal Writer will report to the Vice President of New Business Development.

Requirements

Minimum bachelor's degree in Business, Marketing, English, or another applicable field of study, or equivalent experience.
Demonstrated excellence in written and verbal communication, along with strong listening skills.
Ability to write succinctly and distill complex ideas into simple, persuasive explanations.
Experience producing high-stakes written work under deadline, ideally proposals, strategic communications, or marketing content for a client-facing organization.
Familiarity with sales processes and dynamics.
Ability to learn quickly.
Ability to actively listen, identify opportunities, and clearly communicate how goals can be met.
Ability to work both collaboratively and independently.
Extreme attention to detail.
Creativity and willingness to solve problems.
Internal motivation, drive, goal-orientation, and ability to manage workload against tight deadlines.
Genuine empathy for clients and teammates.
Optimism and a problem-solving attitude.
Ability to actively contribute to the VisionPoint culture.

Nice To Haves

1+ years of sales exposure.
Experience in, or selling to, higher education.
Experience with HubSpot.
Experience in an agency setting, preferably fast-paced.
Experience selling integrated marketing services.
Experience evaluating and thoughtfully responding to RFPs.

Responsibilities

Read, diagnose, and interpret Requests for Proposals (RFPs) to understand institutional needs and translate them into a clear strategic argument for the proposal.
Write thoughtful, well-crafted proposals that align with VisionPoint's sales process and demonstrate a strong understanding of prospective clients' marketing and enrollment goals.
Maintain VisionPoint's brand voice throughout proposals: confident, conviction-led, specific, metric-backed, and free of jargon.
Collaborate with subject matter experts to assemble proposal components, including project scope, client objectives, deliverables, processes, and cost estimation.
Create accurate cost estimates by predicting required hours based on historical data, team input, and proprietary methodologies.
Interview subject matter experts and craft client success stories into case studies that evidence thought leadership, using real results and omitting claims without proof.
Meet deadlines by setting priorities and target dates for information gathering, writing, review, and approval.
Coordinate requirements with contributors, report proposal status, and execute proposal submission.
Update HubSpot CRM with prospective-client communications and deal information.
Act as project manager for assigned proposals and pitch-prep creation, ensuring on-time delivery.
Support the internal onboarding of new clients and accounts for won deals.
Support fellow Business Development teammates as needed.