Property Marketing Specialist - Barrett & Stokely Corporate

Barrett & Stokely • Indianapolis, IN

7d • Onsite

About The Position

Responsible for the execution of property-level marketing strategies across our multifamily portfolio. This role involves coordinating and completing digital updates, advertising listings, signage, collateral, photography, promotions, property launches, and other marketing initiatives from request through completion. The specialist will also coordinate website updates, listing and ILS changes, and feed or syndication issues with vendors. They will maintain Google Business Profiles and support SEO, AEO/ILS optimization, digital advertising, and social content. Keeping property information, floor plans, interactive site maps, photography, promotions, and collateral materials accurate, current, and on brand is crucial. Additionally, the role supports property launches, acquisitions, lease-ups, renovations, and transitions, and coordinates signage projects, property photography and videography.

Requirements

• High school diploma or GED required.
• Three (3) years of marketing, project coordination, property management, real estate, hospitality, or agency experience, ideally across multiple locations or concurrent projects.
• Knowledge of multifamily property management, leasing, and Fair Housing.
• Experience with Entrata or a similar system.
• Familiarity with Google Analytics, Google Business Profile, Google Ads, ILS platforms, PPC advertising campaigns and SEO/AEO concepts.
• Working knowledge of digital marketing, websites, online listings, social media, and marketing asset management.
• Proficiency in Microsoft Office.
• Strong organization, attention to detail, and written and verbal communication.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Adobe Creative Suite or Canva a plus.

Responsibilities

• Execute property-level marketing strategies across the multifamily portfolio.
• Coordinate and complete digital updates, advertise listings, signage, collateral, photography, promotions, property launches, and other marketing initiatives.
• Coordinate website updates, listing and ILS changes, and feed or syndication issues with vendors.
• Maintain Google Business Profiles and support SEO, AEO/ILS optimization, digital advertising, and social content.
• Keep property information, floor plans, interactive site maps, photography, promotions, and collateral materials accurate, current, and on brand.
• Coordinate signage projects, property photography and videography.
• Support property launches, acquisitions, lease-ups, renovations, and transitions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED