Corporate Marketing Specialist

Reynolds Farm Equipment•Atlanta, GA

2d•Onsite

About The Position

The Reynolds Farm Equipment Marketing Specialist is a creative and detail-oriented professional who will assist the Marketing Department in planning, executing, and managing marketing campaigns. This role requires a strong background in content creation, digital marketing, and event coordination, with a passion for visual storytelling. Responsibilities include capturing high-quality photos and videos, developing compelling visual narratives, managing social media accounts, supporting email marketing campaigns, organizing events, and maintaining the dealership’s website. The Marketing Specialist will collaborate closely with others in the Marketing Department and Leadership to support marketing efforts across the business and various departments. This role also requires maintaining confidentiality, fostering a positive attitude, and improving teamwork among dealership personnel. Above all, the Marketing Specialist must perform all duties with honesty, integrity, and adherence to Corporate Values.

Requirements

Proficient in the Adobe Creative Suite, particularly InDesign, Photoshop, Illustrator, and Premiere Pro
Proven experience in content creation for digital and print platforms
Working knowledge of artificial intelligence (AI) tools and the ability to use them professionally to support content creation, marketing research, and productivity while reviewing outputs for accuracy, maintaining brand standards, and protecting confidential company information
Strong writing and editing skills for creating engaging content
Strong background in marketing principles and advertising strategies
Ability to use a (CRM) Customer Relationship Management application such as Hubspot & Microsoft Dynamics
Experience in developing and executing marketing campaigns
Awareness of cybersecurity risks associated with social media, websites, email marketing, and third-party platforms, with the ability to recognize potential threats and follow company security requirements
Experience with social media management and content scheduling tools
Familiarity with equipment and machinery for agriculture, commercial contractors, and homeowners, specifically John Deere products
Basic knowledge of web development and design principles is a plus
Experience using analytics tools (e.g., Google Analytics) to track and report on campaign effectiveness, preferred but not required
Experience in coordinating with various departments and teams to align marketing efforts
Proven ability to communicate effectively one-on-one and within a group
Proven ability to be creative and innovative
Strong organizational skills and the ability to manage multiple projects simultaneously
Ability to give full attention to what other people are saying and to actively look for ways to help others
Requires attention to detail and being careful along with being thorough in completing tasks
Must be able to work in a fast-paced environment
Excellent resolutions skills
Ability to manage one's own time
Reliable transportation
Requires being reliable, responsible, accountable, and dependable in fulfilling obligations

Nice To Haves

Associate or Bachelor’s Degree in agricultural communications, business, or marketing or equivalent experience preferred

Responsibilities

Assist marketing department in the planning, execution, and management of marketing campaigns
Create and edit content for social media, website, email newsletters, and print materials within dealership’s brand guidelines for marketing campaigns and efforts.
Capture high-quality photos and videos for dealership events, product showcases, and marketing campaigns
Develop compelling visual stories that effectively communicate the dealership's brand message and values
Utilize storytelling techniques to create engaging content that resonates with the target audience
Manage the dealership’s social media accounts, including scheduling posts and engaging with followers
Assist with email marketing campaigns, including list segmentation, content creation, and performance analysis
Assist in organizing dealership events, promotions, and sponsorships
Support in coordinating logistics, materials, and communications for events
Support post-event analysis and reporting
Coordinate with external vendors, partners, and freelancers for marketing materials and services
Assist in managing multiple marketing projects simultaneously
Protect company information and marketing accounts by following cybersecurity policies, using approved tools and secure access practices, and promptly reporting suspicious activity, phishing attempts, or potential security incidents
Ensure timely completion of tasks and adherence to deadlines
Provide administrative support to the marketing director as needed for projects and deliverables
Assist in maintaining website such as updating and removing content, updating pricing and inventory status, adding new products and services, building landing pages, and improving SEO
Assist in quarterly review of website with internal stakeholders to ensure updated content and engagement trends
Create blogs on the website from existing content or original content to drive traffic to the website.
Develop materials to assist in expanding sub-brands such as Z-Glide and Rivera products
Other duties may be added based on demand
Promote safety requirements and procedures in alignment with company’s policies
Promote and maintain positive attitude by positively affecting customers and employees; be a positive and problem-solving ambassador for Reynolds
Handle day-to-day operations and specific tasks in a fast-paced environment and other duties assigned in the marketing aspect