Project Mgr Paid Search

Staples Inc. • Framingham, MA

7d

About The Position

Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels. As a Project Manager, Paid Search, you will execute and optimize paid search campaigns across platforms including Google Ads and Microsoft Advertising. You will partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and deliver measurable performance improvements.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related work experience
• 2+ years of experience in an analytics-heavy role (marketing, analytics, finance, or economics)
• Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising
• Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS
• Experience with keyword research, bid management, and campaign structuring
• Proficiency in Microsoft Excel including pivot tables and VLOOKUP
• Proactive, self-starter mindset
• Strong organizational and time management skills
• Analytical thinking and attention to detail
• Clear written and verbal communication skills
• Ability to collaborate cross-functionally
• Continuous improvement and growth mindset

Nice To Haves

• Experience using tools such as Google Ads, Google Merchant Center, Adobe Analytics, Tableau, or Power BI
• Google Ads and/or Microsoft Advertising Certification
• Experience with product feed management and shopping campaigns
• Familiarity with bid automation tools or scripts
• Experience in retail, eCommerce, or high-volume environments
• Experience collaborating in a matrixed organization

Responsibilities

• Manage and optimize paid search campaigns including campaign structure, bid strategy, and budget pacing
• Monitor and improve performance across KPIs such as CTR, CPC, CPA, conversion rate, and ROAS
• Conduct keyword research and competitive analysis to identify opportunities
• Execute QA processes to ensure campaign accuracy and compliance
• Develop reporting and provide performance insights and recommendations
• Support testing initiatives across ad copy, targeting, and bidding strategies
• Partner with cross-functional teams to align campaigns with promotions and product priorities

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days)
• Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts
• Company Match 401(k)
• Physical and Mental Health Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level