Program Mgr Paid Search

Staples • Framingham, MA

6d

About The Position

Staples is business to business. You’re what binds us together. Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels. What you will be doing: As a Program Manager, Paid Search at Staples, you will lead the strategy, execution, and optimization of paid search campaigns that drive measurable growth. You will partner closely with cross-functional teams including Marketing, Merchandising, Analytics, and Pricing to translate business priorities into high-performing campaigns. This role owns budget pacing, spend allocation, and day-to-day performance management, while continuously identifying opportunities to improve KPIs such as ROAS, CPA, CTR, and conversion rate.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related work experience
• 5+ years of experience in digital marketing or paid search
• Proven experience managing paid search campaigns across Google Ads and/or Microsoft Ads
• Experience improving measurable KPIs such as ROAS, CPA, and conversion rates
• Experience executing A/B testing and applying insights to optimize performance
• Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, data analysis)

Nice To Haves

• Experience in an eCommerce or retail environment
• Experience with feed management tools (DataFeedWatch, Feedonomics)
• Familiarity with analytics tools such as Google Analytics or Adobe Analytics
• Experience with bid management platforms (SA360, Skai)
• Certifications in Google Ads or Microsoft Advertising

Responsibilities

• Own end-to-end execution of Paid Search programs across platforms (Google Ads, Microsoft Ads)
• Build and scale campaign structures including keywords, audiences, and extensions aligned to business goals
• Manage budget pacing and spend allocation to meet monthly and quarterly targets
• Conduct ongoing optimization including bidding, keyword refinement, and performance enhancements
• Partner with cross-functional teams to align campaigns with product priorities and promotions
• Monitor daily performance and proactively optimize key metrics (CTR, CPC, CPA, conversion rate, ROAS)
• Execute A/B testing across ad copy, landing pages, and bidding strategies
• Develop reporting and dashboards to track performance and identify opportunities
• Ensure accuracy through QA checks and maintain campaign best practices

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts
• Company Match 401(k)
• Physical and Mental Health Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree