Program Mgr Paid Search
About The Position
Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels. As a Program Manager, Paid Search at Staples, you will lead the strategy, execution, and optimization of paid search campaigns that drive measurable growth. You will partner closely with cross-functional teams including Marketing, Merchandising, Analytics, and Pricing to translate business priorities into high-performing campaigns. This role owns budget pacing, spend allocation, and day-to-day performance management, while continuously identifying opportunities to improve KPIs such as ROAS, CPA, CTR, and conversion rate.
Requirements
- Proactive, self-starter mindset with the ability to identify growth opportunities
- Strong analytical thinking and ability to interpret performance data
- Highly organized with the ability to manage multiple initiatives simultaneously
- Excellent communication and stakeholder influence skills
- Collaborative team player in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Analytics, or related work experience
- 5+ years of experience in digital marketing or paid search
- Proven experience managing paid search campaigns across Google Ads and/or Microsoft Ads
- Experience improving measurable KPIs such as ROAS, CPA, and conversion rates
- Experience executing A/B testing and applying insights to optimize performance
- Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, data analysis)
Nice To Haves
- Experience in an eCommerce or retail environment
- Experience with feed management tools (DataFeedWatch, Feedonomics)
- Familiarity with analytics tools such as Google Analytics or Adobe Analytics
- Experience with bid management platforms (SA360, Skai)
- Certifications in Google Ads or Microsoft Advertising
Responsibilities
- Own end-to-end execution of Paid Search programs across platforms (Google Ads, Microsoft Ads)
- Build and scale campaign structures including keywords, audiences, and extensions aligned to business goals
- Manage budget pacing and spend allocation to meet monthly and quarterly targets
- Conduct ongoing optimization including bidding, keyword refinement, and performance enhancements
- Partner with cross-functional teams to align campaigns with product priorities and promotions
- Monitor daily performance and proactively optimize key metrics (CTR, CPC, CPA, conversion rate, ROAS)
- Execute A/B testing across ad copy, landing pages, and bidding strategies
- Develop reporting and dashboards to track performance and identify opportunities
- Ensure accuracy through QA checks and maintain campaign best practices
Benefits
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts
- Company Match 401(k)
- Physical and Mental Health Wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
