Programmatic Marketing Manager

TEKsystems•New York, NY

1d•$35 - $40•Onsite

About The Position

Our client, an industry leader in the technology world, is seeking a Programmatic Marketing Manager to support a high-visibility internal advertising program during a temporary leave of absence. This role will act as subject matter expert for their DSP campaigns supporting internal businesses, including brands various well-known brands.

Requirements

1-2 years of experience managing Digital Marketing Campaigns.
1-2 years of experience working with DSP platforms (DV360, Amazon DSP, StackAdapt, Basis, The Trade Desk, etc.)
1-2 years of experience in Programmatic Advertising and Programmatic Media.
Strong analytical and reporting skills with the ability to translate data into business recommendations.
Excellent communication and stakeholder management skills.
Ability to work independently and effectively across multiple teams and organizational levels.

Responsibilities

Drive marketing campaigns to support two of their internal businesses (two large national brands) within the ADA-Direct Access+ program
Work directly with the internal businesses to plan, launch, and optimize campaigns on the DSP
Review campaign performance reporting and provide insights to the internal business POCs
Provide feedback on issues with the DSP, troubleshooting, and Voice of Customer to the rest of the Direct Access team
Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
Work effectively across organizational boundaries to define, manage, and prioritize work