Principal Programmatic Marketing Manager

Mochi Health•San Francisco, CA

12d•Onsite

About The Position

Mochi Health is seeking an experienced Principal Programmatic Marketing Manager to expand our B2C growth efforts online. You will oversee and manage the execution, optimization, and reporting of digital advertising campaigns across multiple platforms. You'll work closely with design and analytics to create and execute campaigns. The ideal candidate will have a passion for making a positive impact in the healthcare space, a deep understanding of the ad ecosystem and programmatic advertising, a firm foundation in marketing principles, excellent problem-solving abilities, and a track record of success in a fast-moving startup environment.

Requirements

5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns.
Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
Recent experience with the ecosystem of ad networks, DSPs and other real-time bidding (RTB) platforms, DMPs, audience targeting and technology, and online measurement,.
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, & look-a-like audience targeting
Fluent in media research/analytics and consumer trends
Bias toward action and high velocity of experimentation to develop learning that improve performance
Excellent communication skills
A self-starter that is comfortable in a quickly changing startup environment
5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns.
Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
Recent hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen), DMPs, audience targeting, and online measurement
Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
Experience designing and running incrementally tests, with working knowledge of media mix modeling (MMM) and multi-touch attribution (MTA) solutions
Fluent in media research/analytics and consumer trends

Responsibilities

Expand Mochi's existing online marketing efforts via programmatic advertising
Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost
Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
Work with design and brand to fulfill creative asset needs
Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing