Programmatic Account Manager - HoldCo

Samba•Chicago, IL

13d•Hybrid

About The Position

Samba is a media intelligence company that provides real-time, large-scale data on consumer behavior across various media platforms. The company's data is used by major brands to make informed decisions. As a Programmatic Account Manager – HoldCo at Samba TV, you will be responsible for managing and growing relationships with major agency holding companies and their operating agencies. Your role will involve ensuring partners maximize value from Samba's audience targeting and measurement solutions, collaborating with Sales to support key HoldCo accounts, driving audience activation strategies, and delivering a seamless agency experience. Your contributions will directly influence agency satisfaction, retention, and account growth.

Requirements

3–5 years of experience in account management, client services, or programmatic strategy roles.
Direct experience working at or closely with agency holding companies such as WPP, Omnicom, Publicis, Dentsu, or Havas is strongly preferred.
Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP).
Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel).
Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus.
Strong communication and problem-solving skills with a proactive, collaborative approach.
CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.).
Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus.
Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows.
BA/BS with a focus on marketing, business, data, or related experience.

Nice To Haves

Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies.
Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients.
Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas.

Responsibilities

Own day-to-day account management for a portfolio of holding company partners and their operating agencies.
Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities.
Ensure agency teams effectively activate Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms.
Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations.
Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities.
Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns.
Support agency partners through the full activation lifecycle: planning, audience building, activation, and QA.
Provide platform education and training on requesting, building, and deploying Samba audiences.
Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges.
Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance.
Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's solutions.
Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach.
Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex account structures.