Program Marketing Manager

Aims Local College District•Greeley, CO

7d•Onsite

About The Position

Aims Community College actively supports an environment that embraces the College's Mission, Vision, Values and a culture of innovation and care. The College embraces and seeks to hire individuals who want to be a part of this environment and have the skill sets necessary to be successful in this position. The Program Marketing Manager leads the strategy, execution, and optimization of enterprise-level marketing systems that support the College’s academic program portfolio. This role is responsible for managing the digital marketing infrastructure, workflows, analytics, and campaign systems that bring more than 200 academic programs to market in a coordinated, data-informed, and scalable way. This position is part of the Marketing and Communications Department, embedded within a digital and web-focused team. A successful candidate will recognize that modern program marketing is driven by interconnected systems—including CRM platforms, web environments, paid media platforms, automation tools, analytics frameworks, and content ecosystems—that require continuous management, optimization, and strategic oversight due to changing technologies, enrollment priorities, data standards, and regulatory requirements.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Business, Public Relations, or related field
Two (2) years of progressive marketing experience, including responsibility for campaign development, digital strategy, and/or marketing automation.
Or an equivalent combination of education and/or work experience.
Experience developing marketing strategies and implementing campaigns.
Strong project management capabilities and ability to prioritize multiple program needs.
Excellent written and verbal communication skills.
Ability to build collaborative relationships.
Creative problem-solving orientation supported by strong critical thinking.
High level of organizational awareness and commitment to cross-functional alignment.
Comfortable navigating both fast-paced marketing environments and long-term strategic planning cycles.
Ability to interpret data and translate insights into action.
Adaptability when responding to emergent marketing needs or shifting enrollment priorities.
Ability to navigate complex organizational systems to complete projects and achieve marketing goals.

Nice To Haves

Master’s degree in Marketing, Higher Education Administration, Strategic Communication, or related field.
Four (4) or more years of marketing experience, with at least 2 years in higher education, nonprofit, or program-based marketing.
Experience developing integrated marketing strategies for academic or program-based environments.
Proficiency with CRM platforms, especially Element451 or comparable systems (Slate, Salesforce, HubSpot).
Experience using Google Analytics 4, Google Tag Manager, Looker Studio, or similar analytics tools.
Applied knowledge of SEO and SEM strategies, including keyword research and content optimization.
Experience managing paid media campaigns using platforms such as Google Ads Manager, Meta Ads Manager, and/or LinkedIn Ad Manager.
Familiarity with higher education enrollment cycles and student decision-making behavior.
Experience supervising student employees, interns, or project-based staff.
Demonstrated ability to develop marketing playbooks, workflows, or scalable processes.

Responsibilities

Manage and optimize the enterprise marketing systems supporting 200+ academic programs. Configure and maintain CRM workflows, audience segmentation, automation logic, and attribution models.
Serve as a strategic and technical partner to faculty and program leadership. Translate academic goals into scalable marketing system solutions.
Manage the end-to-end marketing process for priority programs. From intake and planning through execution, optimization, and reporting.
Provide hands-on systems and campaign support for the top tier of programs with emergent or high-impact marketing needs. Ensure systems operate efficiently and securely, in alignment with enrollment strategy and institutional priorities.
Manage a portfolio of 200+ academic programs, prioritizing effort based on enrollment goals, market demand, and institutional strategy.
Lead integrated marketing campaigns that balance short-term recruitment needs with long-term brand and program positioning.
Support early-stage program development with market research, positioning, and go-to market strategy.
Lead go to market implementation of 2–3 new academic programs annually, including marketing strategy, execution, and post-launch analysis.
Develop standardized playbooks, workflows, and templates to ensure consistency and scalability across programs.
Integrate CRM, web landing pages, email platforms, paid media, and analytics into a cohesive marketing ecosystem.
Design automated workflows and campaigns to enhance recruitment and conversion.
Implement advanced SEO and SEM strategies to improve visibility and competitiveness.
Manage A/B testing and optimize channel performance.
Evaluate tools and vendors for feasibility, ROI, and compliance.
Provide strategic oversight of paid media, vendors, creative partners, and research partners.
Leverage analytics platforms to measure KPIs, ROI, and enrollment impact.
Translate complex data into actionable insights for leadership and program stakeholders.
Provide forecasting, performance analysis, and recommendations to guide future marketing investment.
Use data to inform campaign strategy, budget allocation, and prioritization decisions.
Supervise contract staff, student workers, and/or interns supporting program marketing execution.
Provide training and consultation to faculty and staff on marketing systems, workflows, and best practices.
Collaborate with Enrollment Management, IT, Institutional Research, Risk Management, and external partners.
Manage vendor relationships and contracts related to paid media, creative services, and research.
Oversee assigned budgets, ensuring efficient, compliant, and results-driven use of funds.
Ensure marketing systems and practices comply with FERPA, GDPR, and institutional data governance policies.
Establish and maintain risk assessment protocols for campaigns, platforms, and vendors.
Guarantee content accuracy and system outputs to reduce risk of misinformation affecting recruitment or accreditation.
Serve as a point of escalation for program related crisis communications.
Develop mitigation strategies for campaign underperformance, budget overruns, or misalignment with enrollment targets.
Other Duties as Assigned

Benefits

100% employer provided medical & dental coverage employees (employee only option)
85% employer provided medical & dental coverage for employee's spouse and/or family
Voluntary vision insurance
Staff Annual Leave (minimum accrual of 15 days) & Sick (minimum accrual of 12 days)
17 paid holidays and 3 personal days each year
Summer schedule: 4-day work week - Fridays Off
Employer paid long-term disability and life insurance premiums
Tuition waiver & reimbursement for employees
Tuition waiver for dependents
PERA employer
Additional supplemental benefits & retirement programs available
Access to the PERC (Aims gym) for employee & one guest
Free parking on all campuses