Program Manager

Stryker•Phoenix, AZ

6d•Onsite

About The Position

Develop and execute advertising and marketing plans targeting patients and healthcare professionals to help grow the Stryker brand. Provide lab support and coordination as needed, and partner with management to develop, support, coordinate, and execute marketing initiatives and communications. Build and maintain relationships with key individuals in customer and industry organizations, including doctors and nurses. Support established processes and programs, develop realistic production timelines and budgets, and monitor projects for on-time, on-target, in-budget delivery in compliance with legal and regulatory requirements. Provide strategic communications support to project initiators; prepare program materials; and present and communicate with participants at events and group meetings. Research and analyze market data and customer feedback for competitive intelligence. Collaborate with field sales management and consulting surgeons to validate, deliver, and evaluate marketing strategies and programs. Represent Marketing, Sales, or HCI at regional sales and marketing activities, company-sponsored events, and association meetings, and train the sales organization on corporate and regional marketing initiatives and tools. Partner with divisional departments to support high-impact new product launches. Execute marketing plans in cooperation with Product Managers in the U.S. and OUS, the sales force, and HCI. Coordinate with product marketing, field marketing, marketing communications, and sales teams to execute programs. Develop ROI metrics, communicate results to senior leadership and the organization, and develop, test, and implement consumer campaigns and marketing materials. Manage internal and external creative, activation, fulfillment, and call center resources. Perform other office and administrative tasks as needed. The position is onsite and requires 10% travel.

Responsibilities

Develop and execute advertising and marketing plans targeting patients and healthcare professionals to grow the Stryker brand.
Provide lab support and coordination as needed.
Partner with management to develop, support, coordinate, and execute marketing initiatives and communication activities.
Build and maintain relationships with key individuals in customer and industry organizations, including doctors and nurses.
Use established processes and tools and advocate for key processes and programs.
Establish production timelines and budgets, and monitor projects for timely, on-target, in-budget delivery and legal and regulatory compliance.
Provide strategic communications support to project initiators.
Prepare program materials and present and communicate with participants at events and group meetings.
Research and analyze market data and customer feedback to obtain competitive intelligence.
Collaborate with field sales management and consulting surgeons to validate, deliver, and evaluate marketing strategies and programs.
Represent Marketing, Sales, or HCI at regional sales and marketing activities, company-sponsored events, and association meetings.
Train the sales organization on corporate and regional marketing initiatives and tools.
Partner with divisional departments to support high-impact new product launches.
Execute marketing plans in cooperation with U.S. and OUS Product Managers, the sales force, and HCI.
Collaborate with product marketing, field marketing, marketing communications, and sales teams to execute programs.
Develop ROI metrics and communicate program results to senior leadership and the organization.
Develop, test, and implement consumer campaigns and marketing materials.
Manage internal and external creative, activation, fulfillment, and call center resources.
Perform other office and administrative tasks as needed.