Program Mgr. 2, Employer Brand and Employee Value Proposition - Seattle, WA (Hybrid)

Nordstrom•Seattle, WA

5d•$93,500 - $155,000•Hybrid

About The Position

Nordstrom’s Talent Strategy and Operations team is seeking an experienced Employer Brand and Employee Value Proposition (EVP) Program Manager to lead the strategy and execution of bringing the Nordstrom brand to life for employees, candidates, and customers. The role develops and implements programs and campaigns that convey Nordstrom’s culture, engage and retain talent, and represent broad and diverse talent pools and the employee base. The Program Manager owns enterprise activation of Nordstrom’s EVP and employer brand across the talent lifecycle. The role develops digital marketing and employer brand strategies, creates and manages brand assets and campaigns, and oversees career-site strategy, content, and performance. It also establishes brand standards and analytics, builds an internal career site, manages employer-brand tools and partnerships, and leads the employee referral program. This is a hybrid role requiring the selected candidate to work onsite four days per week and live within commuting distance of Nordstrom’s corporate offices in downtown Seattle, Washington. The annual pay range is $93,500 to $155,000. The position may be eligible for performance-based incentives or bonuses.

Requirements

At least 3 years of project or program management experience in talent acquisition, strategic employer brand, or talent marketing, driving enterprise-wide impact.
Experience creating brand assets and working in digital marketing, including social media planning and content development.
Experience with Adobe Express and creative design to build custom assets in partnership with Creative.
Experience defining and tracking employer-brand metrics to drive return on investment.
Strong interpersonal skills, a growth mindset, and the ability to work effectively with internal stakeholders at varying levels of seniority.
Ability to work onsite four days per week and live within commuting distance of Nordstrom’s corporate offices in downtown Seattle, Washington.

Nice To Haves

At least 3 years of experience building and successfully delivering employer-brand and recruitment-marketing programs and an employee value proposition from the ground up.
Bachelor’s degree in human resources or a related field.

Responsibilities

Own enterprise activation of Nordstrom’s Employee Value Proposition and Employer Brand across the talent lifecycle.
Support development of a digital marketing strategy reflecting the EVP and deploy it across owned social media accounts, recruiting platforms, and marketing campaigns.
Develop employer brand strategy and creative approaches for video, digital, and physical assets, partnering with Creative, Communications, Recruitment Marketing, Talent Attraction, and Talent Enablement and Culture teams.
Develop campaigns for scaled events, new store openings, hard-to-hire markets, career enablement programs, and corporate internships.
Build and edit creative assets to drive employee and candidate engagement.
Manage career-site strategy, content, and operations; ensure the site engages visitors, drives application volume, and is evaluated using data insights.
Own usage standards, messaging guardrails, asset guidelines, and analytics for brand programs, optimizing return on investment and employer reputation.
Amplify Nordstrom’s reputation on Indeed, Glassdoor, and other relevant platforms.
Lead development of the internal career site, telling the story of career opportunities at Nordstrom.
Own selection, implementation, and maintenance of employer-brand tools and partnerships; explore an employee ambassador program and owned employer-brand social channels.
Manage the Employee Referral program and strategy to support high-priority business needs.