Program Mgr. 2, Employer Brand and Employee Value Proposition - Seattle, WA (Hybrid)

Nordstrom•Seattle, WA

3d•Hybrid

About The Position

Nordstrom’s Talent Strategy and Operations team is seeking an experienced Employer Brand and Employee Value Proposition (EVP) Program Manager to own the strategy and execution of bringing Nordstrom’s brand to life. The role develops and implements programs and campaigns that convey the company’s culture, differentiate Nordstrom to employees, candidates, and customers, and help inspire, engage, and retain talent. It calls for a creative approach and a strategy that reflects diverse talent pools and the company’s employee base. The Program Manager leads enterprise activation of Nordstrom’s EVP and employer brand across the talent lifecycle. The role develops digital marketing strategy and employer-brand creative for social media, recruiting platforms, campaigns, and video, digital, and physical assets. In partnership with Creative, Communications, Recruitment Marketing, Talent Attraction, and Talent Enablement and Culture teams, the position supports campaigns for scaled events, new store openings, hard-to-hire markets, career enablement programs, and corporate internships. The role manages the content, strategy, and operations of Nordstrom’s external Career Site and leads development of an Internal Career Site. It also maintains brand standards, messaging guardrails, asset guidelines, and analytics; uses data to optimize return on investment and employer reputation; and amplifies Nordstrom’s reputation on platforms such as Indeed and Glassdoor. Additional scope includes selecting and maintaining employer-brand tools and partnerships, exploring employee ambassador and employer-brand social channel strategies, and managing the Employee Referral program. This is a hybrid role. The selected candidate must work onsite four days per week and live within commuting distance of Nordstrom’s corporate offices in downtown Seattle, Washington. The stated annual pay range is $93,500 to $155,000, with offers dependent on location and job-related knowledge, skills, and experience. The position may be eligible for performance-based incentives or bonuses.

Requirements

At least 3 years of project or program management experience in talent acquisition, strategic employer brand, or talent marketing, driving enterprise-wide impact.
Experience in brand asset creation and digital marketing, including social media planning and content development.
Experience with Adobe Express and creative design to build custom assets in partnership with Creative.
Experience defining and tracking employer-brand metrics to drive ROI.
Strong interpersonal skills, a growth mindset, and ability to work effectively with internal stakeholders at varying levels of seniority.
Must work onsite four days per week and live within commuting distance of Nordstrom’s downtown Seattle corporate offices.

Nice To Haves

At least 3 years building and successfully delivering employer-brand and recruitment-marketing programs and an employee value proposition from the ground up is preferred.
Bachelor’s degree in human resources or a related field is preferred.

Responsibilities

Own enterprise activation of Nordstrom’s Employee Value Proposition and Employer Brand across the talent lifecycle.
Support development of a digital marketing strategy reflecting the EVP and deploy it across owned social media accounts, recruiting platforms, and marketing campaigns.
Develop employer brand strategy and creative approaches for video, digital, and physical assets in partnership with internal teams.
Partner on campaigns for scaled events, new store openings, hard-to-hire markets, career enablement programs, and corporate internships.
Build and edit creative assets that drive employee and candidate engagement.
Manage the strategy, content, and operations of the external Career Site, keeping it engaging, driving application volume, and measuring success with data insights.
Own usage standards, messaging guardrails, asset guidelines, and analytics for brand programs; identify opportunities to optimize ROI and strengthen employer reputation.
Amplify Nordstrom’s employer reputation on Indeed, Glassdoor, and other relevant platforms.
Lead and build the Internal Career Site to tell the company’s story and support employee career development.
Own selection, implementation, and maintenance of employer-brand tools and partnerships.
Explore an employee ambassador program and owned employer-brand social channels.
Manage the Employee Referral program and strategy to address high-priority business needs.