Program Manager- Angel's Envy Retail Specialist Program- Nationwide

TEAM Enterprises•East Coast,

About The Position

The Program Manager owns the commercial results of a Bacardí portfolio Retail Specialist program in the off-premise channel. The role leads a multi-market team, translates volume and depletion data into field actions, and serves as the day-to-day lead with the client. Success is measured by cases, distribution, and rate of sale in covered accounts rather than activity alone. The Program Manager oversees program performance and analysis, client relationships, field team leadership, and program operations. They develop market and account plans, identify growth opportunities, present program results and recommendations, manage staffing and budgets, and ensure reporting and regulatory compliance. The role requires regular travel to markets, approximately 30%.

Requirements

Bachelor’s degree or equivalent experience.
At least 4 years of experience in beverage alcohol, CPG, or field sales, including at least 2 years managing a field team.
Working knowledge of the off-premise channel and three-tier system, including distributor sales, chain and independent buying, and factors that drive depletions.
Advanced Excel skills, including pivot tables, XLOOKUP, SUMIFS, and building trackers and charts from raw data exports; comfort working with large data sets.
Strong PowerPoint skills, including independently building clear, client-ready presentations and turning data into a story.
Proven client-facing experience, including presenting to senior stakeholders.
Experience managing a program budget.
Ability to travel to markets regularly, approximately 30%.

Nice To Haves

Experience managing a remote, multi-market field team.
Experience with depletion and sales data tools such as VIP, iDIG, Nielsen, or Circana.
Power BI experience.
Familiarity with field reporting and scheduling tools such as GoSpotCheck and Smartsheet, or similar tools.

Responsibilities

Own program KPIs across the account footprint, including volume, points of distribution, rate of sale, and display and feature execution.
Regularly analyze volume and depletion reports to identify trends by market, account, and SKU.
Translate data into specific field actions, follow up on execution, and measure impact.
Build account and market plans with each Retail Specialist and set individual targets.
Identify opportunities involving accounts, SKUs, seasonal moments, and competitive gaps, and present recommendations to the Director and client.
Serve as the primary day-to-day contact for Bacardí brand, customer marketing, and sales teams, as well as distributor partners.
Lead status calls, monthly highlights, and quarterly business reviews.
Present program capabilities to brand, sales, and local market teams to build support and expand the program’s role.
Document program results and identify opportunities for renewal and growth.
Recruit, hire, onboard, train, coach, and retain Retail Specialists across multiple markets.
Conduct work-withs and account visits with the field team.
Set expectations and manage performance through scorecards, regular one-on-ones, and direct feedback.
Build relationships with local Bacardí and distributor teams so Retail Specialists are integrated into market plans.
Manage schedules, hours, and the program budget against plan, and flag variances early.
Ensure field reporting is complete, accurate, and timely.
Manage giveaway and point-of-sale inventory and ensure compliance with state alcohol regulations and company policies.
Independently build client-ready presentations, recaps, and program reports.