Program Manager - Store Experience & Activation

Signet Jewelers•Irving, TX

12d

About The Position

The Manager/Senior Manager – Store Experience & Activation plays a critical role in bringing strategic initiatives to life in a way that is simple, scalable, and tailored to the unique needs of diverse frontline leadership levels. This role is focused on simplifying processes, optimizing team member experience, and enabling field execution excellence through differentiated and actionable tools, processes, and communications. With a sharp eye on usability and impact, this leader helps bridge strategic vision with day-to-day execution, ensuring initiatives not only launch effectively—but are sustained across the organization to drive sustainable growth.

Requirements

Go-to Market Design and Optimization 35%
Team Member Experience Optimization 35%
Differentiated Solutions for Leadership Levels 20%
Iterative Improvement & Feedback Integration – 5%
Stakeholder Collaboration – 5%

Responsibilities

Leads the end-to-end design and deployment of field-facing strategic initiatives, with a strong focus on simplification, clarity, and usability.
Develops and manages a streamlined, team-member-informed Go-to-Market (GTM) process that ensures initiatives are easy to adopt and relevant at every level of the field—store team, field leadership, and regional leadership.
Partners with cross-functional teams (Central and Brand Ops, Training, CX, brand marketing and merchandising, etc.) to tailor activation strategies that align with the unique needs of each leadership tier.
Identifies opportunities to reduce complexity in store tools, processes, and communication workflows through a holistic understanding of the operational landscape.
Leads efforts to simplify and enhance day-to-day team member experiences to enable better focus on customer engagement and operational excellence.
Uses both data and frontline feedback loops to identify pain points, discover unmet needs, and develop practical, differentiated solutions for various leadership levels.
Designs scalable programs that consider the capabilities, accountabilities, and focus areas of individual contributors, Store Managers, District Managers, and Regional leaders, delivered across varied audiences and formats.
Develops support tools and execution guides tailored to the specific needs of each leadership level to increase initiative adoption and sustainability.
Implements a continuous feedback loop with field partners and internal business partners to refine initiatives based on usability, adoption, and performance.
Facilitates test-and-learn pilots to validate assumptions and improve initiative rollouts before full deployment.
Serves as a critical connector between strategy and field execution—working closely with field leaders, operations, training, and brand teams to align and execute experience-driving initiatives.
Advocates for the voice of the team member in all cross-functional planning and design efforts.