Customer Experience Activation Lead

Bayer•Creve Coeur, MO

21h•$165,920 - $248,880•Onsite

About The Position

Lead the transformation of Bayer’s customer experience in direct service of our Commercial Ambition, shifting the business to a farmer‑centric, experience‑led growth model that delivers an unparalleled customer experience and drives acquisition, growth, and long‑term brand loyalty. In this role, you operate at the intersection of brand, sales, digital, data, and partnerships to define and scale differentiated experiences for farmers across Bayer’s portfolio. By championing a disciplined, insight‑driven approach to customer engagement, you help ensure Bayer remains a trusted, relevant partner to farmers while unlocking sustainable growth for the business.

Requirements

Bachelor's Degree
Proven business leadership experience in commercial, sales, marketing, or adjacent roles with direct accountability for growth outcomes
Demonstrated success leading marketing and commercial activation at scale, translating strategy into sustained business impact
Strong capability to lead complex transformation, managing multiple initiatives while maintaining strategic clarity and execution discipline
Solid understanding of P&L drivers and the ability to align customer experience and marketing investments to Commercial Ambition returns
Deep expertise in brand positioning, customer insight, and portfolio strategy, enabling differentiated experiences across segments and farmer types
Advanced strategic, analytical, and systems thinking skills, with the ability to connect insights to decisive action and measurable outcomes
Track record of creative problem solving, driving clarity and simplification in complex, cross‑functional environments
Evidence of translating strategic intent into measurable results through disciplined execution and performance management

Nice To Haves

10+ years of experience in marketing, sales, or go-to-market roles within agriculture or a similar B2B environment.

Responsibilities

Activate the Commercial Ambition through customer experience, establishing a deliberate, farmer‑centric engagement model that drives sustainable growth and retention across Bayer’s portfolio.
Lead the evolution toward an unparalleled customer experience by defining the target experience and integrating brand, sales, digital, data, and partner capabilities to deliver it at scale.
Set and govern the “what” and the “how” of differentiated customer experiences by farmer segment, enabling seamless omnichannel engagement and consistent long‑term relationship building.
Establish disciplined, enterprise‑wide execution of customer experience, ensuring consistency across teams, brands, and markets while strengthening trust and relevance with farmers.
Leverage data, insights, segmentation, and customer analytics to shape differentiated experiences, guide interaction strategies, and inform decision‑making in support of Commercial Ambition outcomes.
Increase efficiency and effectiveness across key farmer moments by aligning in‑person, digital, and partner‑enabled interactions to address farmer needs and pain points with greater precision.
Manage and coordinate work across multiple marketing sub‑families, including product and brand marketing, P&L‑linked portfolio management, advertising, and promotional activities to support strategic objectives.
Design, develop, and implement strategic marketing programs and pricing strategies across market sectors, utilizing print, broadcast, and digital media to effectively launch, position, and grow Bayer’s offerings.