Program Manager - Product Marketing

NetApp•Boulder, NC

8d•$135,000 - $155,000

About The Position

The NetApp Product Marketing group seeks a Program Manager for Product Marketing Manager with strong written/oral communication skills and great project management skills. The ideal candidate will contribute to the successful launches of new products into the market (go-to-market; GTM) for NetApp. Working with other Product Marketing Managers (PMMs) and leaders, this position will help implement launch plans, collaborate with cross-functional teams, including corporate marketing (e.g., digital, creative, AR, PR, campaigns, etc.), and coordinate efforts to ensure product/portfolio launch success.

Requirements

Minimum of 8 years of experience in project management, product marketing, or marketing communications roles.
Strong project management skills; experience in developing and executing successful project plans.
Strong written and oral communication skills; graphics skills and/or advanced PowerPoint skills a plus.
Proven ability to think and act strategically; see challenges and opportunities as they occur.
Ability to work collaboratively across cross-functional teams.
Experience in managing budgets and analyzing market trends where product launches occur.
Demonstrates a strong sense of continuously seeking new knowledge and actively exploring innovative solutions.
Bachelor's degree in marketing or technical field and typically requires a minimum of 5 years of related experience.
Degree may be replaced with additional years of related experience.

Responsibilities

Co-develop, execute and implement product launch plans, assisting with go-to-market strategies and field activation.
Collaborate with internal stakeholders, including product marketing leadership, to ensure successful product launch and post-launch activities; ensure stakeholder communications for a predictable and understandable launch process;
Strong project management skills; work with PMMs to ensure deliverables required for GTM activities in a timely and reportable way.
Manage communication plans for all stakeholders, including customers, partners, and internal teams.
Create and manage budgets for product launches.
Drive post-launch activities, including gathering executive and field feedback.
Define key performance indicators (KPIs) to track launch performance and success; ensure learnings are incorporated into future launch plans and workflows; strong ability to understand data and develop metrics.