Product Marketing Manager

MSI Computer Corp • City of Industry, CA, US, CA

2d • $70,000 - $90,000 • Onsite

About The Position

Micro-Star International (MSI™) is seeking a Product Marketing Manager to lead product launches from planning through execution, ensuring alignment across sales, marketing, PR, eCommerce, and channel partners. This role involves creating product positioning, value propositions, messaging, and competitive differentiation. The Product Marketing Manager will analyze market trends, customer insights, and competitor activities to identify business opportunities and recommend product strategies. Collaboration with product management and global headquarters on product roadmaps, launch timing, and regional marketing initiatives is key. The role also includes working closely with creative teams to develop marketing assets, planning and managing product marketing budgets, campaign performance, and ROI. Support for major industry events, trade shows, product reviews, influencer programs, and media engagements is expected, along with providing sales teams with product training, competitive intelligence, and customer-facing presentations. The position requires tracking key performance indicators and continuously optimizing marketing programs based on business results.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in product marketing, marketing management, or product management within the PC hardware, consumer electronics, or technology industry.
• Experience marketing monitors, PC components, gaming hardware, or related technology products is highly preferred.
• Strong understanding of display technologies such as OLED, Mini LED, and gaming monitor trends.
• Demonstrated success leading product launches and integrated marketing campaigns.
• Strong analytical skills with experience interpreting market data, sales performance, and customer insights.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Experience working with cross-functional and international teams is preferred.
• Proficiency with Microsoft Office; experience with eCommerce platforms, Amazon, Google Analytics, and digital marketing tools is a plus.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Experience within the gaming or PC hardware industry.
• Familiarity with Amazon, retail channel marketing, and eCommerce merchandising.
• Experience managing agency relationships and influencer marketing programs.
• Knowledge of AI-powered search optimization (SEO/GEO/AEO) and digital content strategy.
• Experience supporting CES, Computex, or other technology trade shows.

Responsibilities

• Lead product launches from planning through execution, ensuring alignment across sales, marketing, PR, eCommerce, and channel partners.
• Create product positioning, value propositions, messaging, and competitive differentiation for product category.
• Analyze market trends, customer insights, and competitor activities to identify business opportunities and recommend product strategies.
• Collaborate with product management and global headquarters on product roadmaps, launch timing, and regional marketing initiatives.
• Work closely with creative teams to develop marketing assets including product pages, videos, digital campaigns, social media content, and sales enablement materials.
• Plan and manage product marketing budgets, campaign performance, and ROI.
• Support major industry events, trade shows, product reviews, influencer programs, and media engagements.
• Provide sales teams with product training, competitive intelligence, and customer-facing presentations.
• Track key performance indicators and continuously optimize marketing programs based on business results.

Benefits

• Competitive base pay
• Performance bonus
• 9 days of paid holidays + 2 days of floating holidays
• Paid time off (sick + vacation)
• 100% covered Medical, Dental, Vision, and Basic Life AD&D Insurance for employee, with optional dependent coverage
• 401K retirement plan with employer match
• Employee engagement and annual event

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level