Product Marketing Manager

CivicScience • Pittsburgh, PA

5d • Remote

About The Position

CivicScience is seeking a strategic marketer to guide go-to-market execution, product positioning, sales enablement, and commercialization efforts across our suite of consumer intelligence solutions. This role will work cross-functionally with Product, Research, Sales, Client Success, and Marketing teams to bring new offerings to market, develop compelling narratives, create impactful sales materials, and drive revenue growth.

Requirements

• 3-5 years of product marketing experience with a strong background in data, analytics, and/or technology platforms
• Proven track record of building positioning and messaging to support GTM strategy
• Ability to distill complex concepts and data into clear, compelling narratives that resonate with non-technical buyers (brand marketers, insights leaders, media executives, etc.)
• Expertise building sales enablement tools (pitch decks, battle cards, demo scripts), as well as customer marketing and lifecycle programs to drive feature adoption and retention beyond acquisition
• Exceptional written communication skills with impeccable grammar and attention to detail
• Proficiency in Canva, Figma, and Google Workspace
• Hands-on builder mentality and willingness to leverage AI tools to automate and scale work, setting the standard for how a modern product marketing function operates
• Comfort and competencies to work in a fast-paced environment, balance multiple projects, and translate complex ideas into impactful content

Responsibilities

• Develop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions.
• Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions.
• Build and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents.
• Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth.
• Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities.
• Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies.
• Translate consumer intelligence and market research into compelling narratives, thought leadership, and client-facing materials.
• Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption.
• Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints.
• Support sponsorships and industry activations through content development, messaging, and sales enablement materials.
• Own the creation and execution of compelling assets across digital, social, email, and presentation channels, leveraging design tools to deliver high-quality, on-brand creative.

Benefits

• Company paid medical, dental, and vision premiums for you and your legal dependents
• Company paid life insurance plus short- & long-term disability coverage
• Flexible spending accounts for medical and dependent care
• Employee assistance programs
• Unlimited PTO
• 401(k)
• Travel and educational opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed