About The Position

The Program Manager Physician Relations serves as a liaison between the organization and the medical staff to maintain and grow service line production. The role uses communication, negotiation, and problem-solving skills to build and maintain positive relationships with medical staff in the community and outlying areas, and works with Administration and Service Line Directors to identify and resolve physician concerns. Working with the Director of Marketing/Communications, the Program Manager develops quarterly business plans aligned with the strategic physician alignment plan, pursues approved sales targets, and promotes the organization’s services, facilities, and physician networks to referral sources. The role documents contact activity and tracks referrals, admissions, and diagnostic orders; provides activity summaries to the Administrative Team; monitors market and competitive activity; and shares business intelligence and provider feedback with leadership. The position also supports physician and office staff access and service needs, facilitates educational and networking opportunities, and coordinates with clinical and operational leaders to track, report, and address physician issues.

Requirements

  • Bachelor’s degree or equivalent years of experience required.

Nice To Haves

  • Three to five years of experience preferred.

Responsibilities

  • Meet expectations of applicable OneCHRISTUS Competencies: Leader of Self, Leader of Others, or Leader of Leaders.
  • Work with the Director of Marketing/Communications to develop quarterly business plans, including routing schedules, target physicians, marketing messages, and promotions aligned with the strategic physician alignment plan.
  • Achieve quarterly sales targets established by the approved business plan.
  • Use contact management software to document contact activity, calls, issues, and other relevant information, and track referrals, admissions, and diagnostic orders for targeted physicians.
  • Provide the Administrative Team with a bi-weekly summary of significant physician activity.
  • Make face-to-face presentations to referral sources promoting services, facilities, and physician networks.
  • Develop profiles of referral sources to track market intelligence, referral preferences, and potential relationships.
  • Maintain routine contact and follow-up with referral sources and gatekeepers to support communication, assess satisfaction, and identify future business opportunities.
  • Provide leadership with opportunities and business intelligence for future program enhancements.
  • Communicate problems to the appropriate service line director and communicate the resolution to the customer.
  • Monitor market and competitive activity in the provider community and adjust sales strategy, messaging, and targeting as needed.
  • Be available to physicians and office staff to address access, communication, or service needs and enhance referral services.
  • Facilitate attendance at educational programs and other opportunities or events connecting specialists with targeted physicians.
  • Maintain knowledge of hospital services, targeted growth areas, key service lines, and physician volume.
  • Communicate provider-reported service, communication, and operational barriers that affect the development of lasting provider relationships.
  • Work with clinical and operational leaders to ensure a system is in place for addressing and reporting physician issues and needs.
  • Track and trend physician issues and communicate them to internal stakeholders through a defined process.
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