Program Manager - Industry Conference Strategy

UT MD Anderson Cancer Center•Houston, TX

5h•Hybrid

About The Position

The Program Manager role within the Industry Conference Strategy team supports the planning, execution, and evaluation of strategic conference engagement initiatives that enhance institutional visibility and stakeholder engagement. The Program Manager collaborates with internal and external stakeholders to align resources, execute conference strategies, and measure outcomes. The Program Manager also serves as a key liaison across teams to ensure successful conference participation and brand representation. UT MD Anderson participates in major industry conferences to showcase its leadership in cancer research, education, and patient care. The Program Manager reports to Director, Communications (Industry Conference Strategy), and helps leads the planning, execution and evaluation of UT MD Anderson’s strategic positioning at key industry conferences, including but not limited to the American Society of Clinical Oncology Annual Meeting, the American Association for Cancer Research Annual Meeting and the American Society of Hematology Annual Meeting and Exposition. This position serves as the primary liaison across Institutional Affairs and to key stakeholders to develop communications strategies, align resources, manage logistics and measure impact. Working closely with the Director, Communications (Industry Conference Strategy) and cross-functional teams, the role is responsible for identifying opportunities to strengthen brand visibility, providing insights to optimize conference engagement strategies and building stakeholder buy in.

Requirements

Bachelor's Degree English, Journalism, Public Relations, Communications or related field.
Six years Experience in public relations, communications, writing/editing or related field.
OR Four years Required experience with Master's degree.
May substitute required education degree with additional years of equivalent experience on a one to one basis.
Must pass pre-employment skills test as required and administered by Human Resources.

Nice To Haves

Master's Degree English, Journalism, Public Relations, Communications or related field.
Conference planning and coordination
Booth staffing
Event marketing
Communications or public relations experience within a healthcare organization
Background in events and events marketing
The ideal candidate will be based in the Houston metropolitan area

Responsibilities

Preparation and activation of conference strategy: In partnership with Director, Communications (Industry Conference Strategy), contribute to the development of and lead execution of conference-specific strategies to position UT MD Anderson as the leading cancer care and research institution at priority industry conferences.
Collaborate with key stakeholders to develop an integrated engagement strategy for onsite execution as well as a complementary digital content approach.
Serve as the primary project lead for conference-related workflows, establishing timelines and managing deliverables, including collateral and giveaways.
Lead onsite activation of strategy during conferences, including leading booth opening and closing and modeling as brand ambassador to other staff during the shows.
Build and maintain effective partnerships with stakeholders, including Institutional Affairs colleagues, faculty, executive leadership and external vendors.
Planning and execution of special events: Drive event experience by supporting the planning and onsite execution of special events (e.g., the UT MD Anderson Reception), including identification of vendors, support of administration processes and day-of execution.
Provide administrative support for process-oriented tasks required for planning and purchase of conference-related events.
Metrics and tracking: Coordinate the collection and analysis of metrics across teams to track, measure and report results for each conference; Maintenance of dashboards for each conference.
Analyze engagement, visibility and impact of metrics to assess effectiveness and identify opportunities for optimization.
Conduct competitive landscape analyses and monitor industry trends to inform future conference strategies.
Content strategy and creation: Facilitate cross-functional Institutional Affairs working group to develop content strategies for each conference and engagement strategies.
Facilitate strategic planning and debrief discussions to drive cross-functional alignment around conference priorities.
Guide development of and contribute to integrated content plans, including but not limited to the development of social media assets, blog posts and web content.
Ensure brand consistency and appropriate brand representation across conference-related communications.
Other duties as assigned

Benefits

Employer-paid medical coverage starting day one for employees working 30+ hours/week
Optional group dental, vision, life, AD&D, and disability insurance.
Accruals for PTO and Extended Illness Bank
Paid holidays
Wellness
Childcare
Other leave options.
Tuition Assistance Program after six months of service
Access to extensive wellness, fitness, and employee resource groups.
Defined-benefit pension through the Teachers Retirement System
Voluntary retirement plans
Employer-paid life and reduced salary protection programs.
Medical
Dental
Paid time off
Retirement
Tuition benefits
Educational opportunities
Individual and team recognition