Program Manager, Enterprise Content Strategy

Caterpillar Inc.•Peoria, IL

2d•$128,470 - $192,710•Onsite

About The Position

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. We’re seeking a Program Manager, Enterprise Content Strategy to define rigorous program reporting, governance and delivery practices. This person is accountable for ensuring delivery of business outcomes and demonstrating program value to stakeholders. This role will coordinate roadmaps across a portfolio of critical enterprise content strategy initiatives to drive adoption of enterprise standards and best practices. This person will report to the Sr. Manager, Digital Content Strategy and work within a centralized content strategy team. This role partners closely with business units, product management, platform, UX, engineering, and Dealer teams. The Program Manager brings structure, visibility, and operational discipline to complex initiatives, while helping teams move from strategy to execution.

Requirements

Knowledge of the policies and techniques to manage a set of related projects within a program; ability to plan, organize, monitor, and control the set of projects, ensuring efficient utilization of technical and administrative resources to achieve program objectives.
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Nice To Haves

Proven experience in program management, account management, agency operations, digital content strategy, or enterprise content operations preferred
Experience managing large-scale, cross-functional digital programs across multiple teams or business units
Understanding of content strategy, content operations, digital product development, governance, structured content, and digital content ecosystems
Experience with roadmaps, operating models, intake processes, and program governance frameworks
Demonstrated ability to drive stakeholder alignment and influence
Experience with enterprise CMS platforms (e.g., AEM), content systems, or digital marketing technologies
Familiarity with SEO, GEO, AI content strategy, and content performance measurement
Strong communication and executive presentation skills
Working knowledge of customer journeys, digital channels, content performance metrics, and personalized content experiences.
Proven track record of building cross-functional relationships and partnerships
Experience with content ops, design system documentation, metadata and taxonomy, and content modeling, and modular content strategy is a plus.

Responsibilities

Define and refine program metrics, track performance against KPIs, and deliver executive-level reporting
Monitor and report on adoption of content standards, processes, and frameworks across business units
Manage cross-team dependencies to drive execution and ensure delivery of strategic initiatives
Establish and maintain a consistent reporting and governance cadence
Coordinate enterprise content initiatives across business units and cross-functional teams
Manage intake, prioritization, and coordination of content requests across stakeholders
Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale
Lead business unit, stakeholder, and dealer communications to drive alignment and transparency
Facilitate cross-functional collaboration and maintain clear, consistent communication channels
Support enablement efforts to reinforce adoption of content standards and processes
Partner with the Senior Manager, Digital Content Strategy to define and evolve program roadmaps
Align content roadmaps with broader product and enterprise priorities
Drive execution of roadmap initiatives across teams and business units
Monitor progress, identify risks, and escalate issues based on defined KPIs