Program Manager, Ads (Commercial Readiness)

Netflix • Los Angeles, CA

1d

About The Position

At Netflix, the mission is to entertain the world by pushing the boundaries of storytelling, global fandom, and merging creativity, intuition, and cutting-edge technology. The Market Activation (MA) team ensures commercial teams are fully prepared to bring Ads products to market with clarity, speed, and impact. They achieve this by driving structured, repeatable launch execution, translating product capabilities into clear seller workflows, enablement, and Go-To-Market (GTM) strategy, and acting as the connective tissue across Product, Sales, and Operations to ensure aligned, high-quality commercialization. This role is for a Program Manager to lead Commercial Readiness for the Media Planning & Activation product domain, which is a critical operational pillar of the Ads business. The Program Manager will be at the center of product and sales, responsible for ensuring new capabilities are operationalized, adopted, and scaled effectively across global markets.

Requirements

• 8+ years of experience in the advertising industry, including 5+ years leading complex, cross-functional programs
• Deep expertise in the CTV and streaming ecosystem
• Proven track record of delivering complex initiatives in dynamic, highly cross-functional environments
• Experience leading launches of advertising business tools (e.g., media planning, order management, billing systems), including operational readiness, communications, positioning, workflow design
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to navigate ambiguity and drive execution across diverse stakeholder groups
• Strong relationship builder with the ability to influence and operate as a trusted partner in business transformation
• Adaptable and resilient, with a proven ability to thrive in evolving, high-growth environments

Responsibilities

• Own end-to-end commercial readiness and launch execution for Media Planning & Order Management products
• Effectively execute the change management of new capabilities by collaborating with multiple teams across the organization including Sales, Account Management, Market Planning & Operations, Product, and other cross-functional teams
• Drive change management, including documentation, communication, and enablement inputs
• Drive cross-functional alignment on commercialization strategy and end-user positioning
• Lead structured forums to surface risks, unblock decisions, and maintain execution momentum
• Translate product capabilities into clear, scalable operational workflows
• Coordinate UAT and validate end-to-end workflows to ensure systems and processes are production-ready
• Establish feedback loops for business users and Product to surface friction, inefficiencies, and product gaps
• Partner with Enablement to align on right-sized training and rollout strategies

Benefits

• Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• 35 days annually for paid time off (for full-time hourly employees) to be used for vacation, holidays, and sick paid time off
• Flexible time off (for full-time salaried employees)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees