Program Management Specialist, Product Marketing & GTM Operations

Darktrace•New York, MA

About The Position

The Program Management Specialist, Product Marketing & GTM Operations, drives operational excellence across product marketing initiatives, product launches, and go-to-market programs. The role coordinates work across Product Marketing, Product Management, Sales, Enablement, Communications, Customer Success, and other teams to support successful launches and strategic marketing initiatives. The position leads product launch planning and execution from concept through post-launch analysis; maintains integrated plans, timelines, milestones, dependencies, and readiness assessments; and facilitates readiness reviews and stakeholder alignment. It also supports go-to-market planning and execution through calendars, schedules, planning processes, governance, and repeatable processes and templates. The specialist drives cross-functional initiatives, recurring program reviews, stakeholder communications, executive-ready updates, dashboards, and reporting. The role defines and tracks success metrics, analyzes performance, supports retrospectives and business impact assessments, and improves launch and GTM processes, workflows, documentation, playbooks, and operating procedures. The role reports to the VP of Product & Solutions Marketing. Darktrace describes the ideal candidate as a highly organized operator who brings structure to complex initiatives, coordinates diverse stakeholder groups, and helps deliver product launches that drive business growth and customer adoption. The position also supports high standards of integrity and accountability as the business strengthens governance and controls.

Requirements

Bachelor's degree in Business, Marketing, Communications, Management, or a related field.
5+ years of experience in program management, marketing operations, product marketing operations, business operations, or related functions.
Experience managing complex, cross-functional projects and programs.
Strong understanding of product launch processes and go-to-market execution.
Excellent organizational, stakeholder management, and communication skills.
Ability to manage multiple priorities in a fast-paced environment.
Strong analytical and problem-solving capabilities.

Nice To Haves

Experience supporting Product Marketing, Product Management, or Sales organizations.
Experience in technology, SaaS, cloud, or enterprise software industries.
Familiarity with product launch frameworks and GTM planning methodologies.
Experience using project management and collaboration tools such as Microsoft Project, Jira, Azure DevOps, Smartsheet, Asana, or Monday.com.
Experience with reporting and business intelligence tools such as Power BI or Tableau.
PMP, Agile, Scrum, or related certifications.

Responsibilities

Lead planning, coordination, and execution of product launch programs from concept through post-launch analysis.
Develop and maintain integrated launch plans, timelines, milestones, dependencies, and readiness assessments.
Partner with Product Marketing Managers and Product Management teams to complete launch deliverables on schedule.
Facilitate launch readiness reviews and align launch stakeholders.
Identify risks, blockers, and dependencies and drive mitigation plans.
Support the operational framework for go-to-market planning and execution across product portfolios.
Coordinate GTM activities across marketing, sales, enablement, customer success, support, and communications.
Manage GTM calendars, launch schedules, planning processes, and governance mechanisms.
Establish repeatable launch and GTM processes, templates, and best practices.
Ensure alignment between product roadmaps, marketing priorities, and revenue objectives.
Drive strategic Product Marketing initiatives and operational projects.
Facilitate collaboration across Product Marketing, Product Management, Sales, Finance, Operations, and Executive Leadership.
Lead recurring program reviews, status meetings, and stakeholder communications.
Develop executive-ready updates and dashboards to communicate progress, risks, and outcomes.
Support annual planning, business reviews, and organizational priority-setting activities.
Define and track launch and GTM success metrics.
Develop dashboards and reporting mechanisms that provide visibility into program health and execution.
Analyze program performance and identify opportunities for optimization and continuous improvement.
Support post-launch retrospectives and business impact assessments.
Improve launch management and GTM operational processes.
Implement scalable workflows and governance models to support organizational growth.
Create and maintain program documentation, playbooks, templates, and operating procedures.
Promote consistency and standardization across Product Marketing programs.