Program Delivery Lead

Blend360•Columbia, MD

23h•$190,000 - $250,000

About The Position

Blend is the delivery partner for Charter Communications' household intelligence platform, which turns aggregated, privacy-protected signals from Charter's broadband, connected-device and video businesses into household-level audiences, insights and measurement. Blend designs and builds the platform with Charter's Intelligence Ventures group and supports bringing its products to market. Spectrum Reach, Charter's advertising sales business, is the platform's first and most important commercial channel. The Spectrum Reach Program Lead is Blend's primary day-to-day contact for Spectrum Reach and the platform program. The role builds relationships across Reach, learns how Reach sells, plans, builds audiences, activates and measures campaigns, and identifies where the platform can improve its business. It turns those opportunities into a coordinated program of prioritized use cases, measurable pilots, seller and agency enablement, and requirements for platform product teams. This is a senior, client-facing position that brings structure to work currently handled case by case. The role requires executive presence, credibility with media sellers and agencies, and the ability to translate data products into commercial value. It also requires sufficient fluency in data, identity and advertising technology to assess feasibility and trade-offs.

Requirements

12+ years of experience in advertising, media or ad tech, including senior roles at a media seller, agency, data provider or ad tech platform.
Understanding of how a media sales organization operates, including seller incentives, agency and direct channels, local and national sales, inventory and yield.
Track record of taking data products to market and running the related deals and partnerships.
Working knowledge of how TV and digital advertising is bought and sold, including linear and addressable TV, streaming and CTV, programmatic, and local and national sales.
Fluency in audience data, identity resolution and activation—including ad servers, DSPs, SSPs, data onboarding and clean rooms—sufficient to judge feasibility and trade-offs.
Experience designing or interpreting campaign measurement, including lift tests, matched-market and holdout designs, and attribution.
Program leadership in large, matrixed organizations, including setting priorities, running operating cadences, managing dependencies and securing decisions across groups that do not report to you.
Executive presence with senior client stakeholders and the ability to explain data science outputs in commercial terms.
Sound judgment on privacy and data governance in advertising.

Nice To Haves

Experience at or with an MVPD or cable ad sales business, or with addressable TV platforms.
Experience with an in-house agency or a holding-company agency.
Consulting or client-services experience, ideally in data and analytics.
Exposure to AI-driven audience products such as modeled, lookalike or embedding-based audiences.
Experience building sales enablement and training programs.

Responsibilities

Own Blend's relationship with Spectrum Reach and act as the single point of contact, establishing a regular operating cadence for working sessions, status updates and escalations.
Build working relationships across Reach sales, product and platforms, audience and data, ad operations, yield, research and measurement, its in-house agency, and partner agencies.
Represent Reach's needs in program and product planning, and represent the platform in Reach planning and client conversations.
Map Reach's end-to-end workflows for campaign briefs, audience building and sizing, data sources and identity matching, activation, measurement and reporting.
Identify workflow bottlenecks, manual processes, data limitations and unmet client needs; keep current on Reach priorities, launches, sales targets and client mix.
Understand Reach seller incentives and buyer types, and shape packaging and selling motions for both media buyers and buyers in insights, CRM and marketing leadership.
Run the Spectrum Reach beta program, selecting use cases and pilot advertisers, setting success criteria and coordinating pilots through results.
Design evidence-based pilots, including back-tests, match tests and A/B comparisons of platform-informed audiences against Reach's current audiences.
Ensure each live campaign has a holdout and measurement plan, results are read out on time, and campaign wrap-ups are developed into case studies.
Turn results into case studies, reusable sales stories and pricing input, ensuring claims are supported by documented evidence.
Work with Reach sales leadership on commercial mechanics such as packaging, rate cards, deal attribution and seller credit.
Track pipeline, adoption and outcomes, and report them to Charter and Blend leadership.
Lead ideation with Reach, size and prioritize opportunities, and drive selected improvements into the platform roadmap.
Develop opportunities such as integrating platform attributes and audiences into Reach's audience tools; replacing third-party audiences; finding similar programming and audiences; creating in-market, life-stage and category audiences; providing campaign lift and audience-profile reporting; optimizing audiences during campaigns; developing seasonal, sports, event, local-intent and political audience packs; extending audiences to other channels; and offering self-serve insights and audience building.
Build and maintain sales enablement for platform-powered products, including positioning, pitch materials, FAQs, approved claims and proof points.
Train Reach sellers and planners and support pitches and client meetings with advertisers and agencies.
Ensure external messaging is accurate and receives Charter privacy and legal review when required.
Translate Reach requirements into scoped, prioritized requests for Blend product, data science, insights and measurement, engineering, identity and integrations teams.
Direct analysts and data scientists assigned to Reach work, set priorities and review their outputs before delivery to Reach.
Balance Reach requests against the wider platform roadmap and partner commitments, escalating trade-offs early.
Coordinate with Blend enterprise partnership, insights and measurement, and media product leads so Reach and partner work reinforce each other.