Production Solutions, Marketing Communications Advisor

Baker Hughes • Houston, TX

1d

About The Position

Partner with the best As a Production Solutions, Marketing Communications Advisor, you will shape and activate the brand, communications, and marketing engine that drives growth for OFSE’s priority products and solutions. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance OFSE’s positioning, and strengthen commercial readiness. You will translate complex OFSE technologies into compelling value propositions and partner with COE and regional teams to deliver high‑impact integrated campaigns that elevate OFSE’s external profile and commercial impact.

Requirements

• Hold a Bachelor’s degree in marketing, business, or a related field
• Bring 5+ years of B2B marketing experience in an industrial or technical engineering environment
• Understand B2B value chains and client drivers
• Demonstrate experience managing marketing projects, marketing technology systems, and analytics
• Bring strong storytelling and communication skills
• Be able to coordinate multiple projects and manage multiple stakeholders
• Show flexibility, willingness to learn, and the ability to drive alignment across teams

Nice To Haves

• Have knowledge of oil & gas upstream markets, technologies, and drivers

Responsibilities

• Partnering with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities
• Providing strategic counsel on customer‑ and audience‑led best practices to evolve marketing and communications activities
• Supporting campaign and activity prioritization, pipeline target setting, and marketing resource allocation with COE teams
• Translating segment growth priorities into integrated multi‑channel campaigns (ABM, nurture, paid media, digital, webinars/events)
• Leading go‑to‑market planning for product and solution launches in partnership with COE teams
• Developing differentiated value propositions, messaging frameworks, and competitive narratives
• Building buyer personas and end‑to‑end buyer journeys with product management and technology teams
• Developing campaign briefs and orchestrating delivery with BMEC COE and regional teams
• Ensuring alignment between campaign messaging, PL priorities, and enterprise narrative
• Partnering with COE on testing, optimization, and data‑led improvements
• Defining, maintaining, and activating the OFSE external narrative aligned with enterprise brand strategy
• Supporting PR COE with insights and content for media, trade outlets, and industry influencers
• Developing proactive earned and owned story pipelines (technology milestones, customer value stories, partnerships, sustainability impacts)
• Supporting case studies, customer references, thought leadership, and signature OFSE stories
• Supporting segment‑specific issues/crisis communications
• Shaping executive visibility for segment leaders with COE
• Establishing KPIs for campaigns, content, and communications (MQL→SQL, SOV, sentiment, engagement)
• Leveraging COE dashboards to track ROI, attribution, and pipeline impact
• Analyzing content performance, launch effectiveness, message recall, and enablement adoption
• Providing insights to refine value propositions, GTM plans, and communication strategies
• Ensuring consistency of brand, tone, and messaging across all content and campaigns
• Partnering with COE content, marketing, and creative teams to manage editorial calendars and content quality
• Maintaining governance processes for asset creation, creative reviews, and content prioritization

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
• Choice of coverage options that best suit your needs
• Comprehensive and competitive benefits package
• Additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level