Sr. Advisor, Regional Marketing Solutions

TransUnion•Toronto, ON

10d•Hybrid

About The Position

At TransUnion, we are dedicated to finding ways information can be used to help people make better and smarter decisions. As a trusted provider of global information solutions, our mission is to help people around the world access the opportunities that lead to a higher quality of life, by helping organizations optimize their risk-based decisions and enabling consumers to understand and manage their personal information. Every day TransUnion offers our employees the tools and resources they need to find ways information can be used in diverse ways. The Sr. Advisor, Regional Marketing Solutions is responsible, in conjunction with the leader of Consumer Solutions, for defining and executing the market strategy for the region. This role will bring relevant Enterprise Marketing Solutions products to market within their region, collaborating closely with the CoE and Global Marketing Solutions team. The ideal candidate is an energetic leader who can effectively develop and articulate a product vision and strategy, leveraging an understanding of the advertising and marketing technology ecosystem, enterprise solutions within Global Marketing Solutions, an effective sales and support model, and local market dynamics (privacy, regulatory climate, data availability, competition). The role will work closely with regional and global leadership to ensure delivery of best-in-class enterprise marketing solutions and deliver value to clients.

Requirements

10+ years experience working as a product lead or a business strategy lead of a product-driven organization within the media, marketing, or data categories.
Strong history as a buyer, seller or senior partnerships role of large scale, data driven marketing initiatives.
Experience building successful teams from the ground up, creating new businesses or product lines within large organizations.
Experience defining and executing a cohesive go-to-market plan (differentiation, pricing, marketing, training & strategic partnerships).
Experience with international privacy policy and regulation in the market in question along with a strong grasp of the effect on the advertising and marketing ecosystem.
Proven ability to manage multiple initiatives in a fast-paced, cross-functional, highly matrixed environment.

Responsibilities

Define and execute the market strategy for the region in conjunction with the leader of Consumer Solutions.
Bring relevant Enterprise Marketing Solutions products to market within their region.
Collaborate closely with the CoE and Global Marketing Solutions team to bring local market expertise and knowledge to help define which Marketing Solutions products are brought to the region.
Continually evaluate product-market fit and provide product and feature feedback to the Global Marketing Solutions group.
Own the regional go-to-market strategy development and execution, working with Global Marketing Solutions leadership and align to the strategies developed in the horizontal.
Be the industry specialist and go-to-market resource to drive marketing and demand-gen activities.
Develop and maintain data and publisher partnerships to support the products.
Provide market insights and product feedback.
Work closely with legal, compliance and privacy teams to ensure our products are delivered in a privacy conscious and compliant manner.
Define regional strategy & develop operating plan(s).
Leverage own experiences combined with global ideas/inputs to develop long-term growth strategy.
Develop business cases.
Communicate strategy and secure buy-in from the business.
Advocate for the region and provide feedback to the Global Marketing Solutions leadership on local needs, features and functionality.
Influence, monitor and support the delivery of annual revenue and profitability targets.
Work with the Global Marketing Solutions organization, the CoE and regional stakeholders to ensure successful achievement of annual revenue goals.
Ensure local sales teams are equipped to drive product adoption; increase pipeline and average deal size.
Optimize use of technology, resources, etc. to drive continued efficiency gains and increase profitability.
Build a culture of collaboration.
Develop close relationships with leaders across the organization – product, sales, privacy, compliance; both in region and in the Center.
Develop talent and create a connected community of best practice sharing & application.
Establish efficient and effective mechanisms for sharing and applying best practices across TU locations and functions.