Intermediate Advisor, Communications and Marketing

University of Ottawa•Ottawa, ON

1d•Onsite

About The Position

The University of Ottawa is seeking an Intermediate Advisor, Communications and Marketing to contribute to the development and growth of programs and services offered by the Student Affairs sector through the strategic use of marketing and communication tools. This role will focus on supporting operations and activities related to national and international student recruitment, including plans, email writing and mail-outs, websites, and event promotion. The position involves creating web content, conceptualizing and implementing communication and marketing plans to enhance the sector's brand visibility and image. The advisor will also serve as a resource person for sector employees on communication and marketing requests, ensuring compliance with established policies and standards. The University of Ottawa is the largest bilingual university in the world, located in Canada's capital, and is committed to diversity, inclusion, and employment equity.

Requirements

Postsecondary degree in a related discipline or an equivalent combination of education and work experience.
Minimum 3 years of demonstrated experience in a similar role.
Bilingualism - French and English (spoken and written).
Advanced knowledge of computer systems and software including graphic design and web applications, social media platforms, spreadsheets, databases, Internet and e-mail.
Knowledge of web accessibility guidelines and experience in their application.
Experience in developing and implementing a communications plan.
Experience giving presentations to large groups in both official languages.
Experience in event planning and organization.
Experience managing projects.
Strong public relations, interpersonal and communication skills.
Strong organizational skills.
Ability and availability to occasionally travel outside of the city to facilitate recruitment activities, and to work outside of normal office hours.

Nice To Haves

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

Responsibilities

Develop and execute an annual communications plan supporting the sector’s communications needs for various internal and external target audiences.
Write content for annual reports, news bulletins, brochures, speeches, web, social media, and press releases, and coordinate translation.
Perform needs and cost/benefit analyses of proposed communications plans to support annual budget planning and ensure compliance with budget limits.
Develop and implement marketing strategies for the sector, contributing to the corporate marketing and communications plan.
Design marketing material and collaborate with graphic designers, photography, and printing resources for production, ensuring compliance with graphic standards.
Perform needs and cost/benefit analyses of proposed marketing plans to support annual budget planning and ensure compliance with budget limits.
Develop performance indicators and monitor performance by executing consultations and surveys to maximize the effectiveness of marketing and communications activities/products.
Analyze results and coordinate improvements to optimize the use of marketing and communications tools.
Initiate and execute market research studies and analyze results to identify potential new markets and program/service offerings.
Analyze and evaluate communications and advertising needs and propose solutions contributing to the annual strategic plan of the sector.
Act as the first point of contact for media relations, facilitating responses to media requests and making referrals to subject matter experts.
Provide advice and tools to employees in the preparation of communications and promotional material, ensuring visual identity and compliance with communication policies, web, accessibility, and official language standards.
Act as a resource person for inquiries pertaining to the creation of accessible documents.
Generate web content to meet ongoing business needs, ensuring compliance with web, official language, and accessibility standards and established policies.
Develop and evaluate performance indicators for web usage and usability, and coordinate improvements to maximize the effectiveness of the sector’s websites.
Lead all aspects of planning and execution for small- to mid-sized events for student recruitment and other special events.
Form and chair event planning committees, identify elements and timelines, and monitor and communicate progress.
Develop event budgets and ensure activities take place within budget limitations.
Develop performance indicators and monitor performance to maximize the effectiveness of liaison and recruitment activities.
Participate in internal and external meetings and events to facilitate outreach, engagement, and collaboration.
Promote programs, developments, and ongoing activities.
Represent the sector during external recruitment activities.