Production Director (Experiential Marketing)

Small Girls PR•Los Angeles, NY

1d•Hybrid

About The Position

Small Girls PR is seeking an Experiential Production Director with 7-9 years of experience to lead multichannel projects, including in-person and digital experiences. This role involves developing experiential strategies, managing client relationships, conceptualizing impactful experiences, overseeing technical execution, managing timelines and budgets, and developing production talent. The ideal candidate will have agency experience and be adept at client interface and execution, with a strong understanding of fashion and/or beauty brands. This position serves as the senior day-to-day lead for experiential accounts, connecting creative concepts with production plans and aligning them with client objectives. The Director will collaborate with senior leadership, providing updates on campaign progress, strategic shifts, client needs, team performance, and potential risks. The role requires the ability to manage campaigns from ideation to post-production, with a meticulous attention to detail and a willingness to handle all aspects of event production. The position will work with diverse brands across various industries, including beauty, fashion, food and beverage, wellness, and consumer technology. This role is based in New York or Los Angeles, with a hybrid work schedule (two days in office) and requires domestic and international travel for event execution.

Requirements

7–9 years of relevant experience managing and executing events, ideally at an agency where you’ve worked on integrated accounts.
Experience leading a range of projects, such as pop-ups, multi-day conferences, product launches, intimate dinners, mobile activations, and other custom brand experiences.
Understanding of permitting requirements and application processes in major U.S. markets.
Developed strong relationships with production partners, vendors, and venues.
Bold, resourceful thinker who translates cultural insights into ownable, experience-led concepts.
Understanding of what makes an experience worth attending and sharing.
Ability to sharpen ideas while proactively identifying potential executional challenges.
Staying abreast of what’s trending on social.
Ideally at least 2-3 years of experience working directly with beauty and/or fashion brands.
Comfortable independently leading client communications, providing strategic counsel, navigating difficult conversations, and translating discussions into clear next steps.
Understanding of clients’ businesses and experience developing experiential programs tied to meaningful goals and KPIs.
Experience managing and developing direct reports, delegating effectively, and overseeing interdisciplinary teams and vendor partners.
Ability to establish clear systems and expectations while maintaining visibility across active projects, budgets, and team deliverables.
Ability to confidently lead experiential projects across different sizes, formats, markets, and budgets.
Understanding of the technical and logistical requirements needed to bring ambitious ideas to life.
Willingness to dive into the details when the team needs support.
Understanding of how experiential can work alongside earned media, influencer marketing, paid media, and other disciplines to create cohesive programs.
Confident and persuasive presenter who communicates ideas with clarity, builds trust, and contributes meaningfully to new business opportunities.
Ability to review work carefully, maintain high standards, meet deadlines, and look for ways to improve quality and efficiency across programs.

Nice To Haves

Experience working with clients / brands within fashion and/or beauty is highly valued.
Experience in the beauty space is a plus, but not required.

Responsibilities

Lead experiential projects and client relationships day-to-day, ensuring strong delivery, client satisfaction, retention, and continued engagement.
Serve as a trusted strategic counselor to clients, building confidence through thoughtful guidance, dependable leadership, and consistently strong work.
Lead a large client account with multiple initiatives running concurrently.
Develop experiential strategies in collaboration with senior leadership and interdisciplinary peers.
Maintain routine, clear client communication and keep senior leadership informed of campaign progress, changes in strategy or budget, emerging risks, and opportunities.
Ensure project teams understand client objectives and are delivering efficiently against clear goals and expectations.
Develop breakthrough, culturally relevant experiential strategies and creative concepts that communicate client positioning, drive measurable impact, and generate conversation, social sharing, and earned media.
Translate client objectives into executable programs with clear KPIs and measurement plans.
Lead experiential projects of varying sizes, formats, and budgets from initial concept through post-production.
Oversee multiple concurrent programs, providing senior production leadership, guiding execution, and stepping in to troubleshoot when needed.
Maintain a strong command of production fundamentals, including timelines, budgets, vendor negotiations, permitting, fabrication, staffing, run-of-show development, and on-site execution.
Provide strategic and creative direction that elevates team output and ensures the final work is differentiated, operationally sound, and aligned with client goals.
Stay closely attuned to experiential trends, cultural moments, emerging technologies, and best-in-class work, translating relevant insights into opportunities for SGPR clients.
Manage and develop experiential team members through clear expectations, ongoing feedback, weekly one-on-ones, goal setting, and thoughtful career development.
Create a collaborative, accountable, and solutions-oriented team environment that inspires strong creative and production work.
Understand when to delegate, when to provide direction, and when to step directly into a project to help the team deliver.
Monitor the performance, workload, and development of direct reports, keeping senior leadership informed of progress, challenges, and support needs.
Partner with senior leadership and experiential peers to assess team capacity and assign the appropriate staff to each project.
Collaborate effectively with creative, finance, earned media, influencer, and other interdisciplinary teams to establish clear roles, responsibilities, and ways of working.
Own project and account budgets day-to-day, proactively identifying potential risks, changes, or inefficiencies and recommending solutions.
Ensure experiential work is scoped, staffed, and executed appropriately against approved timelines and budgets.
Contribute constructive input to performance reviews and participate meaningfully in hiring processes for the experiential team.
Proactively contribute to internal processes and initiatives that strengthen SGPR’s experiential capabilities and client service.
Play an active role in new business efforts, including pitch strategy, creative ideation, proposal development, budgeting, and scoping in partnership with senior leadership.
Lead the development of experiential components within integrated and experiential-specific proposals, ensuring recommendations are strategically sound, creatively distinctive, and feasible to produce.
Own significant portions of new business presentations and confidently present experiential recommendations to prospective clients.
Identify opportunities to expand existing client relationships and cross-sell services within SGPR and across the Orchestra network.
Contribute to case studies, capabilities materials, and other resources that help communicate SGPR’s experiential offering.