Director, Global Events & Experiential Marketing
About The Position
Skai is seeking a Director of Global Events & Experiential Marketing to lead the strategy and execution of standout brand experiences globally. This role involves managing everything from flagship Skai-hosted events and major industry moments to executive experiences, partner activations, and hospitality. The goal is to create programs that bring the brand to life, deepen relationships, and drive commercial impact. This is a strategic and hands-on position with end-to-end ownership of Skai’s global events program, covering concept, messaging, speakers, promotion, production, onsite delivery, and follow-up.
Requirements
- At least 10 years of experience in events or experiential marketing, ideally within B2B technology, SaaS, advertising or media.
- Proven experience creating and delivering global events, major hosted programs and brand activations, including events for 200+ attendees.
- Strong creative instincts and the ability to turn business objectives into distinctive and engaging experiences.
- Exceptional writing and storytelling skills, with experience developing event messaging, agendas and speaker content.
- Excellent project, production and budget management skills.
- Strong commercial judgement and experience measuring event impact and ROI.
- Experience managing agencies, suppliers and sponsorships across multiple regions.
- Confidence working with senior executives, customers, sales teams and strategic partners.
- Curious and confident in using AI tools to work more efficiently and create stronger event experiences.
- Willingness to travel internationally and lead events onsite.
Responsibilities
- Develop and lead Skai’s global events and experiential strategy in line with brand and GTM priorities.
- Build and manage a global programme of hosted events, industry sponsorships, executive experiences, partner activations and hospitality.
- Own the entire event experience from initial concept to post-event follow-up, including positioning and messaging, agenda development, speaker sourcing and preparation, audience acquisition, creative production, logistics, onsite delivery and measurement.
- Act as the central lead for every event, coordinating cross-functional teams and external partners to deliver one cohesive, high-quality experience.
- Create original concepts and activations that make Skai stand out and give customers, prospects and partners a memorable experience.
- Partner with Brand, Sales, Customer Success and Product Marketing to define audiences, content, messaging and engagement plans.
- Collaborate with strategic partners including Amazon Ads, Walmart Connect, Criteo, Google and TikTok on joint events and experiences.
- Manage event agencies, venues, production partners, sponsorships, vendors and budgets.
- Measure success across brand impact, audience quality, engagement, pipeline and revenue, using insights to improve future investment.
- Use AI and emerging technology to support event concepting, content development, audience personalization, operational efficiency and measurement.
Benefits
- additional bonus compensation
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
