Director of Experiential Marketing & Events

Verisoul•Austin, TX

1d•Onsite

About The Position

Verisoul is seeking a Director of Experiential Marketing & Events to lead their events strategy. Events are a key channel for Verisoul, and this role will be responsible for generating a full calendar of creative and impactful event ideas, from conception to execution. The ideal candidate will have a proven track record of executing unique and memorable experiential marketing campaigns, a strategic yet scrappy approach, and the ability to work closely with leadership and the growth team. This is a mid-senior individual contributor role based in Austin, Texas, requiring a strong creative license and budget management.

Requirements

Portfolio of successful and unconventional experiential marketing ideas.
Strong strategic and scrappy approach.
Ability to negotiate with venues, write taglines, and perform hands-on tasks.
Understanding of the line between irreverent and off-brand marketing.
Experience working in a rapidly growing company without established playbooks and processes.
Experience beyond standard 10x10 booths, badge scans, or vendor spreadsheets.
Ability to work in person, five days a week in Austin, Texas.
Resume and two specific application items: best/favorite experiential idea executed (with cost and results) and a 60-second pitch for a Verisoul stunt.

Nice To Haves

Experience in the fraud detection or cybersecurity industry is not explicitly mentioned but implied by the company's focus.

Responsibilities

Develop and own event strategy end-to-end, including conference participation and the creation of original events.
Generate innovative and impactful experiential marketing ideas.
Pitch, defend, and execute event concepts.
Manage event execution, including budget, vendors, venues, and timelines.
Drive pipeline generation and brand lift through events.
Collaborate directly with leadership and the growth team (marketing & sales).
Create a repeatable events engine with a calendar, budget management, and a playbook for idea execution.
Execute two to three major activations within the first year that generate industry buzz.
Ensure sourced pipeline from events is defensible in board presentations.