Director of Experiential Marketing & Events

Verisoul•Austin, TX

3d•$120,000 - $200,000•Onsite

About The Position

Verisoul is seeking a Director of Experiential Marketing & Events to lead their event strategy. Events are a key channel for Verisoul, and this role will be responsible for generating and executing creative, high-impact event ideas. The position involves end-to-end ownership of event strategy, from concept development to execution and results tracking. The role requires a blend of creativity, strategic thinking, and hands-on execution, with the goal of creating memorable activations that drive pipeline and brand lift. This is a mid-senior individual contributor role based in Austin, Texas, requiring a strong portfolio of successful experiential ideas and the ability to work close to the line between irreverent and off-brand.

Requirements

A portfolio of successful and/or favorite experiential ideas executed.
Ability to articulate the strategy and success of past experiential ideas.
Hands-on execution skills, including negotiating with venues and writing taglines.
Understanding of the line between irreverent and off-brand.
Strategic and scrappy approach to problem-solving.
Experience beyond well-run 10x10 booths, badge-scan counts, or flawless vendor spreadsheets.
Ability to work in person, five days a week in Austin.

Nice To Haves

Experience in a rapidly growing company.
Ability to create a repeatable events engine with a calendar, budget management, and a playbook for idea-to-ship timelines.
Ability to source pipeline that can be defended in a board deck.
Ability to create industry-talked-about moments.

Responsibilities

Develop and execute end-to-end event strategy, including deciding which conferences to attend and what activities to undertake.
Invent and manage events from scratch.
Pitch, defend, and refine event concepts.
Manage event execution, including budget, vendors, venues, and timelines.
Drive results in terms of pipeline generation and brand lift.
Collaborate with leadership and the growth team (marketing & sales).
Manage in-house and contractor resources for event support.