Director, Global Events & Experiential Marketing

Skai•New York, NY

6h•$140,000 - $160,000•Hybrid

About The Position

Skai is seeking a Director of Global Events & Experiential Marketing to lead the strategy and execution of standout brand experiences globally. From flagship Skai-hosted events and major industry moments to executive experiences, partner activations and hospitality, you’ll create programmes that bring our brand to life, deepen relationships and drive commercial impact. This is a strategic and highly hands-on role, with end-to-end ownership of Skai’s global events programme — from the initial concept and messaging through to speakers, promotion, production, onsite delivery and follow-up.

Requirements

At least 10 years of experience in events or experiential marketing, ideally within B2B technology, SaaS, advertising or media.
Proven experience creating and delivering global events, major hosted programmes and brand activations, including events for 200+ attendees.
Strong creative instincts and the ability to turn business objectives into distinctive and engaging experiences.
Exceptional writing and storytelling skills, with experience developing event messaging, agendas and speaker content.
Excellent project, production and budget management skills.
Strong commercial judgement and experience measuring event impact and ROI.
Experience managing agencies, suppliers and sponsorships across multiple regions.
Confidence working with senior executives, customers, sales teams and strategic partners.
Curious and confident in using AI tools to work more efficiently and create stronger event experiences.
Willingness to travel internationally and lead events onsite.

Responsibilities

Develop and lead Skai’s global events and experiential strategy in line with brand and GTM priorities.
Build and manage a global programme of hosted events, industry sponsorships, executive experiences, partner activations and hospitality.
Own the entire event experience from initial concept to post-event follow-up, including positioning and messaging, agenda development, speaker sourcing and preparation, audience acquisition, creative production, logistics, onsite delivery and measurement.
Act as the central lead for every event, coordinating cross-functional teams and external partners to deliver one cohesive, high-quality experience.
Create original concepts and activations that make Skai stand out and give customers, prospects and partners a memorable experience.
Partner with Brand, Sales, Customer Success and Product Marketing to define audiences, content, messaging and engagement plans.
Collaborate with strategic partners including Amazon Ads, Walmart Connect, Criteo, Google and TikTok on joint events and experiences.
Manage event agencies, venues, production partners, sponsorships, vendors and budgets.
Measure success across brand impact, audience quality, engagement, pipeline and revenue, using insights to improve future investment.
Use AI and emerging technology to support event concepting, content development, audience personalization, operational efficiency and measurement.