Gulf Coast JCB - Product Support Sales Representative

JCB•Baton Rouge, LA

1d•Onsite

About The Position

The Product Support Sales Representative (PSSR) drives parts and service revenue growth within an assigned territory. Reporting to the General Manager, this role develops new customer relationships, strengthens existing accounts, performs equipment inspections, identifies product support opportunities, and promotes solutions that help customers maximize equipment uptime while growing Gulf Coast JCB’s parts and service business. The position is based in Baton Rouge, Louisiana. The PSSR serves as a trusted advisor to customers, supporting equipment performance and building long-term relationships. The role works closely with Parts, Service, Sales, and Administration teams to provide a seamless customer experience and supports dealership initiatives and operations as needed.

Requirements

At least 3 years of experience in heavy equipment, construction equipment, agriculture equipment, truck, diesel engine, or a related industry.
High school diploma or GED.
Strong mechanical aptitude and understanding of equipment maintenance and repair practices.
Strong computer skills, including Microsoft Office and CRM software.
Valid driver’s license with an acceptable driving record.
Exceptional customer service and relationship-building skills.
Strong sales, negotiation, and closing abilities, with the ability to identify customer needs and recommend value-driven solutions.
Strong organizational and territory management skills; ability to work independently and manage multiple opportunities.
Strong verbal and written communication, problem-solving, and analytical abilities.
Professional presentation and interpersonal skills; high accountability, personal ownership, and motivation to exceed expectations.
Ability to drive extensively throughout an assigned territory and enter customer jobsites, construction sites, industrial facilities, and equipment yards.
Ability to climb on and inspect heavy equipment; occasionally lift and carry materials up to 50 lbs; and sit, stand, walk, bend, kneel, and climb throughout the workday.
Ability to communicate verbally in English at a functional level.

Nice To Haves

Previous outside sales, product support sales, service sales, parts sales, or customer support experience.
Associate degree, technical training, or equivalent work experience.

Responsibilities

Develop new customer accounts through prospecting, cold calling, referrals, and jobsite visits; maintain and grow existing customer relationships through consistent communication and follow-up.
Visit customers regularly to understand fleet needs, operating challenges, and upcoming opportunities; establish Gulf Coast JCB as a preferred provider of parts, service, maintenance, and equipment support.
Respond to customer inquiries and service requests and document customer interactions, opportunities, and account activity in CRM tools.
Promote and sell parts, service, maintenance, inspections, repairs, and customer support programs; identify opportunities to improve uptime and reduce operating costs.
Generate parts and service sales leads, develop quotes and proposals, present repair recommendations, and follow open quotes and recommendations through completion.
Promote preventative maintenance agreements, inspections, fluid analysis programs, and service contracts; collaborate with Parts and Service teams to meet customer needs.
Perform equipment inspections, document machine condition, and identify maintenance, repair, wear component, undercarriage, hydraulic, electrical, and powertrain opportunities.
Recommend actions to improve equipment reliability, safety, productivity, and service life; monitor fleets and communicate upcoming maintenance requirements.
Assist customers with equipment lifecycle planning and support strategies.
Develop and execute a territory growth plan, maintain regular customer coverage, meet or exceed sales and activity goals, manage the sales pipeline, and forecast opportunities.
Track market intelligence, competitive activity, and customer buying trends; support customer events, open houses, demonstrations, and other dealership growth initiatives.
Coordinate with Parts, Service, Sales, and Administration teams to communicate customer needs and opportunities and deliver a seamless customer experience.
Assist with collections-related customer communication when necessary; participate in sales meetings, training, and professional development; support dealership operations as business needs require.