Business Development Power Equipment

American Honda Motor Co., Inc.•Alpharetta, GA

1d•Onsite

About The Position

The purpose of Product Specialist II is to support Honda wholesale distributors in driving retail sales of commercial turf equipment—high‑capital‑cost products that require a relationship‑focused, consultative approach with end users. Equip distributors with the insights and support needed to build trust and close short/long‑term sales opportunities, this role will support growing market share and accelerating end-market sales through on-site product demonstrations, competitive analysis, and in-depth product knowledge.

Requirements

BA degree or equivalent industry experience
Proficient in all MS Office applications, SAP, and Sales Force
5-7 Years of B2B sales success, preferably within commercial landscape or power equipment industries
Demonstrated experience navigating state and federal government procurement standards and leveraging this expertise to support and facilitate retail sales processes
Experience in turf management sales, including product knowledge and customer engagement within the turf industry
Strong collaboration and relationship‑building skills, with the ability to understand and adapt to the needs of diverse audiences
Exceptional negotiation and relationship‑building skills, grounded in understanding the audience and tailoring approaches to achieve desired results.

Responsibilities

Facilitate & support distributor partners in prospecting, on-site product demonstrations, and retail sales. Effectively communicate activity of successes/challenges to management
Manage sales pipeline stages to identify current and future multi‑unit sales opportunities, leveraging accurate and timely CRM management data to ensure visibility and effective follow‑up
Monitor U.S. market conditions by region, identify sales obstacles and opportunities. Develop, execute, and track countermeasure plans. Actively participate in relevant trade organizations, and build relationships with core target customers
Create and execute annual development plans that strengthen performance within the role while building capabilities that support readiness for future opportunities.
Develop regular reporting cadence with key stakeholders