Product & Solutions Marketing Manager - Integrated Marketing

Vizient•Chicago, IL

21h•$59,600 - $101,200•Onsite

About The Position

In this role, you will drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing teams to understand buyer needs, develop compelling value propositions, and create strategies that connect product capabilities to client outcomes. You will help ensure offerings are effectively positioned in the market and supported with the tools, messaging, and insights needed to achieve business objectives.

Requirements

Relevant degree preferred.
2 or more years of relevant experience required.
Knowledge of product marketing, market research, and go-to-market strategy development.
Strong analytical skills with the ability to interpret market, customer, and performance data.
Excellent written, verbal, and presentation communication skills.
Ability to collaborate effectively across product, sales, marketing, and client-facing teams.
Strong project management and organizational skills with attention to detail.

Nice To Haves

Experience developing product positioning, messaging, and sales enablement materials preferred.
Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.

Responsibilities

Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
Develop product launch plans that align with marketing strategies and business objectives.
Coordinate cross-functional activities that support go-to-market execution and product adoption.
Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.