Product Manager, Product and Solutions Marketing

Cardinal Health•Dublin, OH

1d•$80,900 - $103,950•Onsite

About The Position

This role is part of the Consumer Health team, which partners with independent and chain pharmacies to provide over-the-counter (OTC), diagnostics, and diabetes products, as well as innovative retail strategies and customer-driven solutions. The role acts as a Program Manager responsible for executing marketing strategies for solutions to differentiate Cardinal Health’s OTC products and to grow revenue, market share, and customer/consumer awareness. This role develops marketing content and campaigns for a variety of business-to-business and shopper marketing channels. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns. Primary programs are focused on supporting retail pharmacies and maximizing manufacturer trade funds.

Requirements

4-8 years of experience
Ability to apply consumer trends, behaviors and insights to marketing plans
Strong organizational skills with ability to multi-task and prioritize projects effectively with high attention to detail
Advanced experience with Microsoft Excel and other Microsoft Suite programs (Word, PowerPoint, etc.)
Demonstrates analytical skills and curiosity
Strong communication and presentation skills
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
Develops technical solutions to a wide range of difficult problems
Completes work; independently receives general guidance on new projects
Work reviewed for purpose of meeting objectives

Nice To Haves

Bachelor's degree in related field, or equivalent work experience
Marketing planning and/or product marketing experience
Shopper Marketing Experience
May contribute to the development of policies and procedures
Solutions are innovative and consistent with organization objectives
May act as a mentor to less experienced colleagues

Responsibilities

Develops goals and key performance indicators for marketing campaigns for each product and/or service in individual portfolio in conjunction with the Director and product stakeholders.
Executes marketing campaigns against established goals for engagement metrics, return on investment, and other metrics.
Manages content for marketing campaigns using content created by vendors, content from manufacturers, internally-developed content, or a combination.
Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.
Monitors key performance indicators throughout Marketing campaigns and makes minor adjustments to content and customer targeting as necessary.
Coordinates with Director as necessary to make significant adjustments in response to poor performance.
Designs launches for new products, including positioning, marketing mix, and promotions, in coordination with upstream Product Management and Development teams.
Manages Sales enablement trainings to ensure that teams have all necessary information for efficient commercialization of the product.
Performs straightforward analyses of data from marketing campaigns.
Coordinates with business intelligence teams or external vendors as necessary to track performance.
Reports on the performance of Marketing campaigns during regular meetings with Director, monthly Sales calls, and meetings with internal product stakeholders.
Summarizes and clearly communicates key performance indicators and provides insight on high or low performance.
Manages relationships with manufacturers that market their products through Cardinal Health in conjunction with Director.
Meets with supplier teams to understand needs, gathers necessary marketing content, and reports on performance of marketing campaigns.
Analyzes market research, trends, projections and innovations to formulate concepts for new marketing campaigns and approaches for products and services.
Collaborates with Research & Development and Business Development teams to integrate commercial, customer, and technical perspectives.
Manages relationships with vendors that provide market research and creative content.
Participates in industry conferences and other events in order to promote Cardinal Health’s products and services and to stay abreast of market developments.
Communicates with Cardinal Health vendors regarding their marketing needs and challenges.
Acquires collateral and material from vendors for Cardinal Health use and distribution.
Understands market segments and makes context-driven recommendations to marketing and product development strategy.
Implements developed strategies and tactics for both vendors and Cardinal Health.
Develops value-add programs as needed.
Executes general contract management and administrative duties and general support for senior staff members as needed.
Collaborates with internal stakeholders to fulfill applicable financial and operational needs of orders.
Communicates with Cardinal Health manufacturers regarding their marketing needs and challenges.
Develops collateral and material from manufacturer provided source material for Cardinal Health use and distribution.
Implements developed strategies and tactics for both manufacturers and Cardinal Health.