Director, Product & Solutions Marketing - Integrated Marketing
About The Position
In this role, you will lead a team of product and solutions marketers responsible for developing and executing strategic marketing initiatives that support commercial growth, accelerate sales opportunities, improve customer retention, and strengthen Vizient’s market differentiation. You will combine deep healthcare expertise, strong product marketing discipline, and people leadership to guide messaging, positioning, go-to-market strategy, sales enablement, and competitive intelligence across a portfolio of solutions. You will set priorities for your team, coach and develop talent, and ensure marketing strategies are aligned with business objectives, product strategy, client needs, and revenue goals. You will collaborate with sales, product management, customer success, marketing, and executive stakeholders to translate complex healthcare and technology offerings into compelling, client-centric narratives that drive adoption, confidence, and measurable commercial impact.
Requirements
- Relevant degree preferred.
- 7 or more years of relevant experience required.
- People leadership experience required.
- Experience leading product marketing, solutions marketing, or go-to-market functions within healthcare, healthcare technology, SaaS, analytics, or related industries.
- Demonstrated success developing product positioning, messaging strategies, sales enablement programs, and commercial growth initiatives.
- Strong knowledge of healthcare market dynamics, client buying behaviors, and competitive landscapes.
- Experience partnering with executive leaders and influencing cross-functional business decisions.
- Exceptional strategic thinking, analytical, communication, and presentation skills.
- Ability to translate complex technical concepts into compelling client-focused value propositions.
- Experience leveraging market intelligence, performance metrics, and customer insights to drive business outcomes.
Responsibilities
- Lead, coach, and develop a team of product and solutions marketers, establishing priorities, performance expectations, and development plans.
- Define and oversee product and solutions marketing strategies across assigned portfolios to support commercial objectives and market opportunities.
- Partner with sales leadership to identify enablement priorities and guide development of sales tools, competitive intelligence resources, buyer-facing content, and ROI models.
- Direct delivery of sales enablement programs and training initiatives that improve seller effectiveness and strengthen product positioning.
- Guide collection and analysis of competitive intelligence, industry trends, client insights, and sales feedback to inform strategic recommendations.
- Develop value propositions, messaging frameworks, and positioning strategies that resonate with healthcare leaders and decision-makers.
- Lead cross-functional go-to-market planning for new and enhanced solutions, ensuring alignment with product strategy and business objectives.
- Oversee development of market-facing content, including case studies, white papers, solution narratives, executive presentations, and thought leadership materials.
- Evaluate marketing effectiveness through performance metrics, adoption data, and stakeholder feedback, adjusting strategies to improve outcomes.
- Build scalable processes, tools, and best practices while fostering a collaborative, high-performing team culture.
Benefits
- Comprehensive benefits plan
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
