Product Marketing Sr Manager – Sales Enablement (Customer Zero)

Salesforce•Indianapolis, IN

3d•$143,400 - $216,900

About The Position

Salesforce is seeking a Product Marketing Sr Manager to lead cross-functional partnerships and develop and activate field-facing content for its Customer Zero program. Customer Zero shares Salesforce’s transformation into an Agentic Enterprise and creates repeatable blueprints for customers. The role makes these stories compelling and useful in sales conversations and other field programs. The position partners with the Senior Director of Customer Zero, sales leaders, event teams, product marketing leads, and other teams to identify what the field needs to engage customers, build credibility, and close deals. It translates Customer Zero stories into practical assets—including first-call decks, executive briefings, demos, and case studies—tailored to different audiences and buying stages. Success calls for strong storytelling, empathy for customers and sellers, and the ability to work across marketing, product, sales, and customer teams.

Requirements

6–10+ years of experience in product marketing, field enablement, or related roles.
Strong understanding of enterprise sales processes and buyer journeys.
Experience working at a large enterprise organization and building relationships across teams and geographies.
Proven ability to create field-ready enablement content that is used in the field.
Experience working with executive-level audiences, tailoring messaging for different personas, and presenting in front of company leaders.
Strong storytelling and communication skills.
Ability to translate complex technical concepts into clear business value.
Experience working cross-functionally across marketing, product, sales, and customer teams.

Nice To Haves

Familiarity with AI tools for content creation and workflow acceleration.

Responsibilities

Build relationships with sales leaders, sellers, and field enablement teams to understand content needs, effective formats, and what is used in customer conversations.
Translate field insights into a Customer Zero sales enablement strategy; gather feedback and iterate on assets to improve adoption and effectiveness.
Translate Customer Zero transformation stories into sales-ready first-call decks, executive briefing presentations, case studies, narrative summaries, demo scripts and supporting materials, and video content.
Tailor content to specific personas and buying stages, communicate business value and outcomes, and connect Salesforce capabilities to real-world transformation.
Develop, maintain, and evolve a library of reusable enablement assets, adapting narratives for roles, technical depth, and different channels and formats.
Ensure content is clear and easy for sellers to use, modular, adaptable, and consistent with Salesforce messaging and positioning.
Partner with Customer Zero program leadership, product marketing, sales enablement, customer success, internal practitioners, and event and campaign teams to align messaging, stories, campaigns, sales activation, and event execution.
Collaborate on clickable and video demos that show how Salesforce teams use technology for transformation and connect product capabilities to business outcomes, including applicability across industries and company sizes.
Use AI to accelerate content creation and iteration, tailor content, synthesize feedback, identify gaps, and develop scalable tools such as templates, prompt libraries, and reusable frameworks for seller self-service.
Track field asset usage and effectiveness and program impact; partner with sales enablement to measure adoption and impact on pipeline and deal progression, and refine content based on feedback and performance.
Listen continuously, learn, and adapt strategy and tactics to the needs of the team, customers, and field.