Product Marketing Specialist

Wynne Systems•Irvine, CA

9d•Remote

About The Position

Wynne Systems is seeking an AI-first Product Marketing Specialist focused on driving revenue growth for its ERP product suite and associated add-on products. The role involves generating qualified demand from new and existing customers through digital media and sales enablement, executing an omnichannel advertising strategy, and working with the sales team to increase conversion rates. This position requires a deep understanding of product, competition, buyer personas, the buyer's journey, and marketing analytics. The specialist will leverage research, writing, and analytical skills to market B2B software and services globally, driving lead generation, customer acquisition, and growth. Successful candidates will be creative, possess excellent communication skills, be self-driven, and aim to continuously improve.

Requirements

5+ years of experience in marketing, messaging, and search engine optimization tactics.
Proficiency in AI.
Understanding of the GTM process.
Decision-making skills.
Organizational skills.
Excellent communication skills - both written and oral.
Knowledge in Google Analytics, CRM (Salesforce), and marketing automation tools (HubSpot).

Nice To Haves

B2B and software industries experience.
Experience with Account-Based Marketing.
Healthcare, Rental, or Construction industry experience.

Responsibilities

Supporting product Go-To-Market (GTM) strategies and coordinating efforts across digital marketing, social media, brand, and market research.
Mapping out the buyer's journey and delivering relevant content that showcases value propositions.
Understanding customer needs and behaviors to pursue growth campaigns and experiments.
Creating product-specific positioning, messaging, and sales enablement materials focused on thought-leadership, customer pain points, and demonstrated outcomes.
Strengthening the sales enablement library with high-value content such as videos, testimonials, eBooks, and white papers.
Training sales and customer support teams on product features.
Conducting and interpreting market data to inform the development process.
Measuring, tracking, and analyzing marketing performance to evolve storytelling, SMART goals, numbers, and expected outcomes.
Impacting aspects such as product features, user experience, naming, packaging, future product iterations, and strategic initiatives.
Implementing and analyzing the customer testimonial program and responses.
Communicating with key stakeholders for cross-departmental alignment.
Identifying target prospect accounts to support account-based marketing efforts.