Product Marketing Specialist

MTech Systems • Dunwoody, GA

11d

About The Position

The Product Marketing Specialist – Software owns product positioning, messaging, and go‑to‑market (GTM) strategy for MTech’s software portfolio, including platforms, modules, features, and analytics. This is a senior, strategic individual contributor role focused on defining value, differentiation, and commercialization strategy—not tactical campaign execution. The role serves as a critical bridge between Product (R&D), Product Management, Sales, and Customer Success, ensuring complex software capabilities are translated into clear, compelling commercial narratives that drive adoption, expansion, and revenue growth.

Requirements

• Bachelor’s degree in a relevant field
• B2B SaaS experience in product marketing, product, or GTM‑focused roles
• Strong understanding of commercialization, value‑based selling, and GTM strategy
• Ability to learn, synthesize, and clearly articulate complex software products
• Proven ability to work cross‑functionally with Product, Sales, and Customer Success

Nice To Haves

• Direct experience in the poultry industry (swine experience a strong plus)
• Experience supporting enterprise or data‑intensive software platforms
• Exposure to global or multi‑region go‑to‑market environments

Responsibilities

• Translate complex software features and analytics into clear customer benefits and measurable business outcomes
• Define differentiated positioning by customer type, ICP, and persona (technical users, operational leaders, executives)
• Establish product positioning across platforms and modules, both within the MTech portfolio and against competitors
• Provide value justification, pricing context, and competitive positioning to support commercial strategy
• Partner with Product Management to incorporate customer, market, and competitive insights into GTM strategy
• Own launch readiness for new platforms, modules, and feature releases
• Define and execute GTM strategies for both new and existing software products
• Ensure packaging, tiering, and value communication are aligned for commercialization
• Align positioning to revenue, pipeline, and customer expansion strategies
• Drive consistency across the full customer journey—from awareness through expansion
• Define and maintain core product messaging and positioning frameworks
• Build standardized product marketing and sales enablement toolkits
• Partner with internal teams to execute content and support sales enablement and product training
• Define and track GTM KPIs, including launch effectiveness, adoption, usage, and win/loss insights
• Analyze sales and customer data to refine positioning and GTM strategy
• Partner with Product and Customer Success on post‑launch performance reviews

Benefits

• Own and shape the go‑to‑market strategy for a mission‑driven global SaaS platform
• Work closely with Product and Commercial leadership on high‑impact initiatives
• Influence how complex software is positioned, sold, and adopted worldwide
• Join a collaborative, growth‑oriented organization with global reach and long‑term opportunity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level