Product Marketing Specialist

Manulife • Boston, MA

3d • $61,875 - $103,125 • Hybrid

About The Position

The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock’s insurance products. Working closely with Product Marketing Managers and cross-functional partners, this role helps bring product stories to market, support launches, and create marketing and sales materials for advisors, partners, and customers. The position offers experience in product launches, campaign execution, content development, and cross-functional project coordination in a regulated industry.

The role contributes to marketing for John Hancock Insurance products, services, and partners. It includes using digital, media, and social channels, applying analytics to evaluate campaigns, and using generative AI to personalize content and develop data-driven strategies for customer segments. The specialist also supports marketing plans, project operations, compliance reviews, material creation, and job tracking in Work Zone.

The position is advertised as an existing vacancy and is based in Boston, Massachusetts, with a hybrid working arrangement. The role offers a salary range of $61,875 to $103,125 USD, with potential incentive compensation tied to business and individual performance.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–5 years of experience.
• Strong project management skills, including managing multiple priorities and meeting demanding, overlapping deadlines.
• Exceptional written and verbal communication skills.
• Strong writing and copy-editing abilities.
• Proficiency with Microsoft Office, specifically PowerPoint, Excel, and Word.

Nice To Haves

• Familiarity with the life insurance and financial services insurance industry.
• Proficiency in marketing automation and digital marketing platforms.
• Knowledge of generative AI tools to drive business growth and innovation.
• Preferred experience in the life insurance space.

Responsibilities

• Contribute to the execution of product launches and campaigns across digital, media, and social channels to promote life insurance products.
• Assist with writing, developing, executing, and measuring product launches and marketing campaigns for John Hancock Insurance, its services, and partners.
• Use targeted email marketing, A/B testing, social media, digital advertising, and website experiences to support marketing campaigns.
• Use generative AI to create personalized content and develop data-driven strategies for specific customer segments.
• Evaluate campaign success using analytics, competitor activities, and current market conditions.
• Help manage relationships with creative, editorial, digital, and compliance teams.
• Engage with colleagues in Distribution, Product Management, New Business, and Inforce to gather feedback on marketing tools and programs.
• Contribute to creating and refining marketing plan deliverables and ensure materials are up to date on digital platforms.
• Help manage day-to-day marketing projects and operational processes, including compliance review, material creation, and job tracking in Work Zone.

Benefits

• Customizable health, dental, mental health, vision, short- and long-term disability, life, and AD&D insurance coverage.
• Adoption, surrogacy, and wellness benefits.
• Employee and family assistance plans.
• Retirement savings plans, including pension and 401(k) savings plans, and a global share ownership plan with employer matching contributions.
• Financial education and counseling resources.
• Paid time off in the U.S., including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time each year, or more where required by law.
• Statutory leaves of absence.
• Eligible employees may participate in incentive programs and earn incentive compensation tied to business and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level