Specialist, Global Product Marketing

Ticketmaster • Work From Home - Florida, TN

1d • Remote

About The Position

Ticketmaster’s Product Marketing group operates as the client voice internally for our company. Our mission is to develop competitive, compelling, & cohesive narratives that connect our products & services to global client experiences. We advocate for our clients across the product lifecycle, building our B2B narrative across strategic priorities, enterprise products, and agile release cycles. This team serves as the glue between product, communications, sales enablement, and product design teams globally to bring new products to market.

As Product Marketing Specialist, Festivals, you'll own go-to-market for Front Gate and Universe, two Ticketmaster portfolio companies serving festival organizers and independent event creators. You'll be the marketing owner for your product areas: you define the positioning, build the launch plans, and make the call on how we tell the story to clients.

This is a hands-on role with real ownership. You'll work directly with Product and account teams to decide what we launch, how we position it, and how we measure whether it worked. You'll know your products and your clients better than anyone outside the room, and you'll use that to shape decisions — not just execute against them.

Requirements

• 1-3 years experience in product marketing or a closely related marketing role, ideally B2B or B2B2C.
• A track record of shipping launches you led yourself: you've written the positioning, built the plan, run the cross-functional team, and reported the results.
• Sharp instincts for client value — you can find the "so what" in a product spec and articulate it clearly across decks, email, web, and in a room.
• Exceptional written and verbal communication. You write tight, you edit well, and you're comfortable presenting to senior stakeholders.
• Proven ability to influence without authority in a matrixed organization, and to align teams that don't report to you around a shared plan.
• Comfort operating in an entrepreneurial environment where speed of decision-making and quality of execution both matter.
• Solutions-first approach to problem solving, and the judgment to know which problems are worth solving now.

Nice To Haves

• Live events, festivals, ticketing, or SaaS/platform marketing experience is a plus.

Responsibilities

• Work across our portfolio companies, Front Gate and Universe for strategic priorities, key releases, client communication, and internal enablement.
• Support team in building comprehensive go-to-market to bring B2B products and services to market.
• Help drive go-to-market strategies that support product adoption, market differentiation and new business growth.
• Manage ongoing client communications strategy, including product emails and onboarding journeys.
• Partner cross-functionally across product, account teams, education, marketing and PR to help define product rollout and launch planning strategies.
• Collaborate across teams to develop common goals and influence business decisions in support of executing your team strategies.
• Maintain feedback loop to understand client needs and help improve products.

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match, stock reimbursement program
• New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off, crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed