Product Marketing Specialist
About The Position
You will strengthen revenue impact by managing the product marketing work that directly improves win rates and launch success. You will lead and scale our win/loss program, systematically capturing why we're deals and why we're not. Then, they will package those insights into clear, relevant guidelines for sales, product, demand generation, and leadership. You will guide competitor analysis and battle cards to sharpen difference in active deals. You will work with external partners to align joint positioning and co-marketing motions. You will manage end-to-end product launches with the right narratives, enablement, and assets. You will report to the Manager, Sr. Strategic Portfolio Marketing
Requirements
- Bachelor's Degree in relevant field.
- Legal authorization to work in Canada is required. We will not sponsor individuals for employment visas, now or in the future for this job opening.
Nice To Haves
- 8 years' experience in B2B software/SaaS product marketing
- Experience developing product marketing programs cross-functionally
- Understanding of marketing at all stages of the B2B customer journey and SaaS product lifecycle
- A collaborative self- starter who is comfortable being hands-on with implementation of programs
- Product oriented - with an ability and curiosity to understand and learn about features and a technology platform
- Discipline to follow established standards and processes - project management example is critical
- Marketing Certified (PMC)
- Project Management Professional (PMP) certification
Responsibilities
- Support the execution and enablement of release to market plans and deliverables. This involves a SaaS deployment model, including product release communications, content, and reporting. These elements span the customer journey and product lifecycle, comprising emails, in-app notifications, release updates, FAQs, web and community content, product and roadmap webinars/videos.
- Market Research involves collecting and compiling intelligence from multiple sources. These sources include market, competitive, industry analyst, customer (VoC), and win/loss data. This compiled intelligence informs corporate and product strategy, and target market and ideal customer profile definition.
- Enablement enables teams across the organization, including sales. It achieves this by communicating the target market, personas, value proposition. Additionally, it involves building enablement and education tools. These tools support a sales motion and organizational "everboarding". You include presentations, videos, talk tracks, battle cards, demos, and internal FAQs.
- Global Expansion - Orchestration of localization related activities and assets including management of translations and regional enablement
- Product Content Development involves preparing and updating product marketing materials. These materials include solution and industry-based content, as well as analyst briefing content, partner and integration materials, marchitecture diagrams, and technical documentation. Technical documentation encompasses RFP sections, architecture and security documents, and more.
- Support a range of product marketing programs and activities with a desire to gain broad experience in the function!
Benefits
- Health Insurance including Medical and Dental
- Health Care Spending Account (HCSA – dependent on the plan chosen)
- Employee Assistance Program (EAP)
- Retirement plans
- Paid Time off
- Volunteering Time off
- Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
- Employer Paid DC Pension
- Maternity and Parental Leave Top-Up
- Fitness Reimbursement Program
- Flexible Work Schedule
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
