Product Marketing Specialist

Guaranteed Rate • Chicago, IL

6d • Hybrid

About The Position

The Marketing Product Specialist role is responsible for assisting in the management, enhancement, and success of enterprise and loan officer level marketing platforms. This role will work with the Marketing Platform team to plan and execute on product road maps by engaging with users, vendors, and internal stakeholders. This role will also be responsible for monitoring and reporting on adoption to identify additional areas for improvement.

Requirements

• Experience with digital advertising, including Paid Search, Paid Social, Programmatic, and Display
• Strong analytical skills with the ability to interpret campaign performance data and translate insights into recommendations
• Creative thinker with an understanding of ad messaging, audience strategy, and campaign optimization
• Tech-savvy with the ability to quickly learn new platforms and identify opportunities to improve processes and user experience
• Strategic thinker who can see the big picture while managing day-to-day execution
• Excellent written and verbal communication skills, with the ability to present ideas and recommendations to stakeholders and senior leaders
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Self-starter who is comfortable working independently while also collaborating across cross-functional teams
• Curious problem solver who enjoys troubleshooting issues and finding scalable solutions
• Adaptable and able to pivot as business needs and priorities evolve

Responsibilities

• Responsible for day-to-day oversight and success of loan officer and enterprise-level marketing platforms and products such as Evocalize, Mortgage Coach, MBS Highway, and more.
• Responsible for promotion and management of enrollment/billing process for Marketing Subscriptions program
• Collaborate with cross-functional teams to iterate and improve marketing products and platforms consistently based on evolution of business needs and data-driven metrics
• Assist with setting strategy, roadmap, and feature definition for marketing products
• Act as liaison between vendors, customer success teams and internal departments
• Manage the merchandising of products and create marketing strategies that encourage increased adoption of end users
• Develop roll out strategies for new and existing marketing products and features as they are onboarded, and assist in production of training materials and facilitation of end-user trainings
• Assist Marketing team in trouble-shooting issues on platform and facilitating solution with platform team
• Interface with Sales and Sales Leadership to collect feedback and resolve escalated issues as needed
• Provide consistent reporting on usage, engagement, and other metrics to prove ROI and progress towards defined KPIs
• Other duties as assigned

Benefits

• Eligibility to participate in a company-sponsored 401(k)
• Vacation benefits
• Eligibility for medical, dental, vision, and prescription drug benefits
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• Life insurance and death benefits
• Critical care insurance
• Personal accidental insurance
• Commuter benefits
• Pet insurance
• Certain time off and leave of absence benefits
• Well-being benefits (e.g., employee assistance program)
• Other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed