Product Marketing Specialist

Botify•New York, NY

2d•Hybrid

About The Position

Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more. Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms. Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world. Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes - that's okay - we encourage you to apply anyway and highlight what you can bring to the table! The Role: We’re looking for a Product Marketing Specialist to join a high-performing Product Marketing team at a pivotal moment in Botify’s growth. Reporting directly to the VP of Product Marketing, you’ll work alongside our Product Marketing Leads to support the full spectrum of product marketing, from feature releases and product launches to competitive intelligence and sales enablement. This role sits at the center of Product, Sales, Customer Success, and Marketing, giving you the opportunity to make a visible impact on how we bring Botify’s products to market and enable our teams to win.

Requirements

1–3 years of Marketing experience in a B2B SaaS environment.
Product Marketing experience is a plus
Hands-on experience across core PMM pillars: GTM, product launches, messaging & positioning, sales enablement, competitive/market intelligence
Track record of producing high-quality work in a fast-paced setting
Highly organized, with the ability to manage multiple concurrent projects, deadlines, and stakeholders
Ability to translate technical products into business value
A genuine enthusiasm for working in a fast-paced environment. You thrive when things are moving quickly and priorities shift
Collaborative by nature, with strong cross-functional instincts and the ability to build trust across diverse teams
Excellent written and verbal communication skills, with an ability to write crisp, compelling copy for multiple audiences
Understanding of the SaaS industry, enterprise buying cycles, and market dynamics
Familiarity with search, digital discoverability, AI-powered search experiences, or e-commerce is a strong plus
Experience with tools such as Salesforce, Gong, ChatGPT, Claude, video tools like Descript and Google Workspace

Responsibilities

Partner with Product Marketing Leads to launch new products and solutions
Translate technical product information into clear customer-facing messaging that communicates benefits and differentiation
Develop persona-based messaging and sales tools that help revenue teams tailor Botify’s value to key buyers and influencers
Develop sales assets, training materials, and content that help revenue teams move deals through the pipeline
Maintain competitive battlecards and resources that support field readiness
Support Botify’s product innovation motion, packaging new capabilities into compelling customer stories, market updates, and enablement that help teams communicate value and drive adoption.
Develop content for webinars, events, product insights, sales emails, and other marketing programs
Keep marketing materials, sales collateral, and feature guides current with Botify’s latest messaging and product updates
Track feedback, engagement, and adoption signals to improve launch, release, and enablement programs