Product Marketing Specialist

Booz Allen Hamilton•McLean, VA

1d•$77,600 - $176,000•Remote

About The Position

We are seeking a Product Marketing Specialist to support the development and execution of marketing strategies for a portfolio of advanced technology solutions. This role is centered on shaping product narratives, enabling internal sales teams, and supporting integrated campaigns that drive market awareness and lead generation. You will leverage your product marketing experience, excel at translating complex technical concepts into compelling stories, and be energized by working across a highly matrixed organization. You will play a key role in connecting product, marketing, and sales through clear, consistent, and impactful storytelling and campaign execution. Due to the nature of work performed within this facility, U.S. citizenship is required.

Requirements

5+ years of experience in product marketing, go-to-market strategy, or marketing communications within a technology or product-led organization
Experience developing product positioning, messaging, and narratives for complex or technical offerings
Experience partnering with product, engineering, and business leaders to translate capabilities into market-ready stories
Experience with marketing and collaboration tools, such as Mural, Jira, PowerPoint, Salesforce, or Marketo
Ability to create product marketing assets and events, such as messaging frameworks, pitch decks, one-pagers, sales enablement materials, campaign briefs, launch plans, and sales events
Ability to simplify complex technical topics into compelling, audience-specific messaging
Bachelor’s degree in Marketing, Communications, or Business

Nice To Haves

Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment
Possession of excellent communication, writing, and storytelling skills

Responsibilities

Assist in developing and executing product marketing plans, including product launches, campaign rollouts, and cross-functional initiatives.
Translate complex technical capabilities into clear, differentiated value propositions, messaging frameworks, and audience-ready content.
Develop and maintain enterprise product Go To Market assets—including slick sheets, sales decks, sales playbooks, and demo videos—to support consistent and effective product storytelling for customers.
Develop and execute internal communications plans for enterprise products, ensuring alignment and collaboration across sales teams and internal stakeholders
Lead the planning and execution of quarterly enterprise-wide Sales Kickoff events, partnering with product, sales, and marketing stakeholders to drive alignment and readiness.
Manage the development and deployment of email nurture campaigns that support product awareness, engagement, and lead generation.
Conduct competitive research across social channels, web content, and marketing assets to inform positioning, messaging, and GTM strategies.
Partner with product, engineering, brand, digital, and creative teams to ensure alignment, accuracy, and high-quality execution.